Contrary to all the coaching ‘guru’s out there, the real estate brokerage owners and managers, there are only 3 ways to grow a real estate business:
- Get more clients
- Increase the frequency that clients do business with you
- Increase the transaction size
Pretty simple isn’t it? That’s the problem, it is simple and we as human beings have a tendency to complicate things. And because of that, most jump on every ‘new’ do this, do that system, fancy this or that , new script, stand on one leg and whistle ‘Dixie’ group. You get my drift, max out your credit cards on trying all the ‘sure fire way to make a million bucks in real estate!
I am the first to admit there are basic fundamentals in being a successful real estate sales person and like gravity, it does not matter if you are in London Ontario, New York or London, England, they are the same.
I was going to list those fundamentals here but I’m not, I’m going to make you work! Yup! What do you think they are?
The first clue is this: If you are already successful, both in income and lifestyle, you already know those fundamentals. If you are not achieving the lifestyle you ‘think you desire’ , I bet you know why you are not achieving the success you deserve or don’t deserve!
Pretty harsh aren’t I? I see really nice, good honest men and women struggle in this business that end up leaving it, disheartened , broke , or, stay in, believing the next fad , technology tool or book will turn their business around.
In his book “Necessary Endings”, Dr. Henry Cloud writes about the harsh reality of ending something that is not working and moving on. That all of us have to give up under performing clients, underperforming associates, underperforming brokerages , underperforming marketing & farming in order to move forward.
Look again at the 3 ways to grow a business, what are you doing day in, day out with those 3 ways?
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