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If You Didn't Blog About Easter Egg Hunts, You Missed A Basket Of Consumer Views!

By
Real Estate Agent with Transaction Alliance 513.520.5305 www.LizTour.com SAL.2002007747

Easter eggsIf You Didn't Blog About Easter Egg Hunts, You Missed A Basket Of Consumer Views!

You never know what you'll find when you check out your website stats!  We've got Google Analytics tied to our two Active Rain Outside Blogs.  Periodically we'll take a look through what is bringing the consumers to our blogs.  If you follow us regularly, you know we do quite a few Localism posts, and Easter events were no exception.  There was the Easter Egg Hunt at Armco Park, an event at Cincinnati Zoo, the Lebanon Mason & Monroe Railroad had the Easter Bunny Express and we did a summary post listing & linking to those events and some of the other major area Easter events.

So what was the net outcome of those posts?  About 20% of our recent pageviews were matches to our Easter posts.  We know the numbers are probably pretty puny compared to some of you blogging in high population density areas, but for us, these posts drove a noticeable increase in traffic.

Here's our top few keyword matches for the last 30 days:

Google Analytics snapshot


Other than the Cirque du Soleil event Dralion (which also drew good attention up and down the keyword list), our top hitters were all back to the Easter event posts.  We provided the information, the consumers found it.  Now did we get any come sell my house calls?  No, but the purpose of our Localism posts is more to get the consumers to find us, associate us with our marketing area and have some Top of Mind when they are ready to discuss real estate.

So based on the results, Easter events and similar will continue to be a regular part of our blogging agenda.

Keep on Blogging,
Liz and Bill aka BLiz

P.S.  Happy Easter everyone!

Posted by

Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

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Comments (20)

Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

You two rock!  Happy Easter to you and yours!

Apr 08, 2012 12:20 AM
Joni Bailey
101 Main St. Realty - Huntsville, TX
Your Huntsville / Lake Livingston Area REALTOR®

I Posted about all of the different events going on at all the churches! No loss here! Wishing you a blessed Easter Day!

Apr 08, 2012 12:33 AM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Roger, Happy Easter to you too!  It's a beautiful spring morning here!

Joni, We know you've got the Localism aspect well covered for your area!  Happy Easter to you too!

Apr 08, 2012 12:47 AM
Ron Cooks
The Real Estate Marketplace - Killeen, TX
Texas Real Estate, Ft Hood/Killeen Homes for Sale

Each time I read your blog it seems the epiphany gnome kicks me in the butt and wakes me out of my marketing slumber. Thanks you two!

HAPPY EASTER!

Apr 08, 2012 01:44 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

BLiz: Knowing what consumers are searching for, and blogging on those topics, is a sure-fire way to generate more interest in our sites and brand. 

Apr 08, 2012 03:16 AM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Ron, We try to share what we learn.  Others shared and helped us, so the Pay It Forward theme continues :)

Anita, Based on the Analytics, we need to post about foreclosures a lot more!  Lots of matches for that too.

Apr 08, 2012 03:22 AM
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire

Hi

Just wanted to wish a wonderful Easter filled with joy and bliss. Being Greek Orthodox, I get to celebrate it again next Sunday which is Greek Easter. If you wonder why, check out my blog today with the reason why. για την υγεία σας "to your health" cvc

Apr 08, 2012 04:10 AM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Curtis, Happy Double Easter to you!  We'll have to stop by and read the details :)

Apr 08, 2012 05:25 AM
Brenda Mullen
RE/MAX Associates - San Antonio, TX
Your San Antonio TX Real Estate Agent!!

I really need to hook up my Google Analytics and use it!  I know my stats are down as I am not posting much, so I need to get back in the swing of things :)!  Love the analogy of this post though...basket of consumer views lol :)!  Happy Easter!

Apr 08, 2012 06:36 AM
Christine Smith
Buyers Brokers Only LLC - www.BuyersBrokersOnly.com - Canton, MA
Exclusive Buyer Agent & Attorney, Canton, MA

I was so busy that I just did not post about Easter stuff.  I intended to but time just ran out each day.  I thought about this as I drove by our local Easter Egg hunt yesterday!

Apr 08, 2012 08:08 AM
Jennifer Chiongbian
Specializing in all types of Manhattan apts & townhouses - Manhattan, NY
Real Estate Broker - NYC

What a smart blog!  I hope you guys had a fantastic time with friends and family on this special day.

Apr 08, 2012 09:30 AM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Local events and news are always big draws.  You never know who might have real estate interests when they arrive at your blog.  Good advice, Bill.

Apr 08, 2012 10:27 AM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Brenda, It's a pretty good tool to have in the tool belt.  Gives us a lot of interesting information to digest.

Christine, I rarely get to every topic I'd like to, but that's the nature of blogging.  Lots more Easter Egg hunts than the ones we posted, all those subdivisions out there doing their own thing too.

Jennifer, It was a good Easter!  Hope yours was great too!

Apr 08, 2012 10:28 AM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Jane, We keep getting calls, and the localism and niche posts are working.  Potentially picked up another buyer today from our patio home posts.  Doing our best to lock down that niche and be the owners on Google searches :)

Apr 08, 2012 10:30 AM
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

Good evening, Bliz. Interisting as I would not have thought to check the Google keywords on this. Happy Easter...

Apr 08, 2012 11:00 AM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Michael, It was surprising to us as well just how popular those posts were.  Happy Easter to you too!

Apr 08, 2012 12:16 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Liz & Bill hope you had a great Easter and glad you had such a success on the keywords...and no I did miss out:)

Apr 08, 2012 02:58 PM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Endre, It was a good day, hope you had the same out there in Cali!  It's nice to see the actual data supporting our blogging efforts and know it's working.

Apr 08, 2012 09:09 PM
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

BLiz, I guess I missed the basket on this one.  I didn't blog about Easter, I however, will not make that mistake again!

Apr 08, 2012 11:21 PM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Kathy, It's sometimes a bit surprising what rings the bell for blog post hits, but this topic surely did for us :)

Apr 09, 2012 01:48 AM