Easter eggsIf You Didn't Blog About Easter Egg Hunts, You Missed A Basket Of Consumer Views!

You never know what you'll find when you check out your website stats!  We've got Google Analytics tied to our two Active Rain Outside Blogs.  Periodically we'll take a look through what is bringing the consumers to our blogs.  If you follow us regularly, you know we do quite a few Localism posts, and Easter events were no exception.  There was the Easter Egg Hunt at Armco Park, an event at Cincinnati Zoo, the Lebanon Mason & Monroe Railroad had the Easter Bunny Express and we did a summary post listing & linking to those events and some of the other major area Easter events.

So what was the net outcome of those posts?  About 20% of our recent pageviews were matches to our Easter posts.  We know the numbers are probably pretty puny compared to some of you blogging in high population density areas, but for us, these posts drove a noticeable increase in traffic.

Here's our top few keyword matches for the last 30 days:

Google Analytics snapshot


Other than the Cirque du Soleil event Dralion (which also drew good attention up and down the keyword list), our top hitters were all back to the Easter event posts.  We provided the information, the consumers found it.  Now did we get any come sell my house calls?  No, but the purpose of our Localism posts is more to get the consumers to find us, associate us with our marketing area and have some Top of Mind when they are ready to discuss real estate.

So based on the results, Easter events and similar will continue to be a regular part of our blogging agenda.

Keep on Blogging,
Liz and Bill aka BLiz

P.S.  Happy Easter everyone!

REALTORS(S) Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of RE/MAX Elite
Elizabeth & William Spear
Ask for us by name if you visit the office!
EHO Two locations: Lebanon & Mason, OH
Liz direct:  513-265-3004
Bill direct: 513-520-5305     
Fax: 866-302-8418
MailTo:  LizSpear@Go-Concepts.com
Our Website:  www.LizTour.com

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20 Comments on If You Didn't Blog About Easter Egg Hunts, You Missed A Basket Of Consumer Views!

APR
08
2012
986,256 Points 80 Featured Posts Called Shot Master

You two rock!  Happy Easter to you and yours!
7:20am • #1
877,235 Points 48 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I Posted about all of the different events going on at all the churches! No loss here! Wishing you a blessed Easter Day!
7:33am • #2
1,052,617 Points 285 Featured Posts Outside Blog Called Shot Master

Roger, Happy Easter to you too!  It's a beautiful spring morning here!

Joni, We know you've got the Localism aspect well covered for your area!  Happy Easter to you too!
7:47am • #3
3 Featured Posts Called Shot Master

Each time I read your blog it seems the epiphany gnome kicks me in the butt and wakes me out of my marketing slumber. Thanks you two!

HAPPY EASTER!
8:44am • #4
936,473 Points 74 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

BLiz: Knowing what consumers are searching for, and blogging on those topics, is a sure-fire way to generate more interest in our sites and brand. 
10:16am • #5
1,052,617 Points 285 Featured Posts Outside Blog Called Shot Master

Ron, We try to share what we learn.  Others shared and helped us, so the Pay It Forward theme continues :)

Anita, Based on the Analytics, we need to post about foreclosures a lot more!  Lots of matches for that too.
10:22am • #6
354,622 Points 3 Featured Posts Outside Blog Called Shot Master

Hi

Just wanted to wish a wonderful Easter filled with joy and bliss. Being Greek Orthodox, I get to celebrate it again next Sunday which is Greek Easter. If you wonder why, check out my blog today with the reason why. για την υγεία σας "to your health" cvc
11:10am • #7
1,052,617 Points 285 Featured Posts Outside Blog Called Shot Master

Curtis, Happy Double Easter to you!  We'll have to stop by and read the details :)
12:25pm • #8
619,302 Points 96 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I really need to hook up my Google Analytics and use it!  I know my stats are down as I am not posting much, so I need to get back in the swing of things :)!  Love the analogy of this post though...basket of consumer views lol :)!  Happy Easter!
1:36pm • #9
428,199 Points 23 Featured Posts Outside Blog Called Shot Master

I was so busy that I just did not post about Easter stuff.  I intended to but time just ran out each day.  I thought about this as I drove by our local Easter Egg hunt yesterday!
3:08pm • #10
306,123 Points 6 Featured Posts

What a smart blog!  I hope you guys had a fantastic time with friends and family on this special day.
4:30pm • #11
761,765 Points 69 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Local events and news are always big draws.  You never know who might have real estate interests when they arrive at your blog.  Good advice, Bill.
5:27pm • #12
1,052,617 Points 285 Featured Posts Outside Blog Called Shot Master

Brenda, It's a pretty good tool to have in the tool belt.  Gives us a lot of interesting information to digest.

Christine, I rarely get to every topic I'd like to, but that's the nature of blogging.  Lots more Easter Egg hunts than the ones we posted, all those subdivisions out there doing their own thing too.

Jennifer, It was a good Easter!  Hope yours was great too!
5:28pm • #13
1,052,617 Points 285 Featured Posts Outside Blog Called Shot Master

Jane, We keep getting calls, and the localism and niche posts are working.  Potentially picked up another buyer today from our patio home posts.  Doing our best to lock down that niche and be the owners on Google searches :)
5:30pm • #14
1,242,529 Points 158 Featured Posts Outside Blog Called Shot Master

Good evening, Bliz. Interisting as I would not have thought to check the Google keywords on this. Happy Easter...
6:00pm • #15
1,052,617 Points 285 Featured Posts Outside Blog Called Shot Master

Michael, It was surprising to us as well just how popular those posts were.  Happy Easter to you too!
7:16pm • #16
707,770 Points 47 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Liz & Bill hope you had a great Easter and glad you had such a success on the keywords...and no I did miss out:)
9:58pm • #17
APR
09
2012
1,052,617 Points 285 Featured Posts Outside Blog Called Shot Master

Endre, It was a good day, hope you had the same out there in Cali!  It's nice to see the actual data supporting our blogging efforts and know it's working.
4:09am • #18
411,722 Points 15 Featured Posts Outside Blog Called Shot Master

BLiz, I guess I missed the basket on this one.  I didn't blog about Easter, I however, will not make that mistake again!
6:21am • #19
1,052,617 Points 285 Featured Posts Outside Blog Called Shot Master

Kathy, It's sometimes a bit surprising what rings the bell for blog post hits, but this topic surely did for us :)
8:48am • #20

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Liz and Bill Spear RE/MAX Elite Warren County Ohio: Cincinnati to Dayton

Liz and Bill Spear

Mason, OH

More about me…

513.265.3004 www.LizTour.com

Address: 5720 Gateway Blvd, Suite 203, Mason, OH, 45040

Cell Phone: (513) 265-3004

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REALTORS(R) serving Warren County Ohio and surrounding areas. Observing and reporting on real estate and related topics to help your quality of life! And if you're asking where is Warren County Ohio? We fill the space between Cincinnati and Dayton. Perfect for enjoying the bigger cities without living in them. Places like Mason, Lebanon, Springboro, Waynesville, Franklin and more. Plus lots of rural properties available too. We work with both residential homes buyers and sellers.


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