An elevator speech is a 30-120 second explanation of what you do that you may make to a person you meet in an elevator, perhaps, or at the checkout line at the grocery store or just about anywhere. Many professionals have scripted and rehearsed elevator speeches that they use to tell people they meet why they're the best person for the job. Do you have one? Here are the top 3 reasons why you need to have one:
1. First Impressions last. You only get one chance to make a good first impression on a potential client or referral. If you don't capture their interest in the first casual meeting, you're not going to get a second meeting.
2. Your next client is out there. There are, literally, dozens of people you run into on an average day and odds are at least some of them could use your services. The guy at the dry cleaners, the neighbor of the home you're showing, the clerk at the deli - any of them could be thinking of hiring a real estate professional and it could be you if you make the pitch right.
3. People refer people who remind them to refer them. Keep your name and what you do fresh in the minds of the people you see on a frequent basis so that if they're in a position to give a referral, they think of you immediately. Tell the people you see often what new trend in short sales you've observed and they'll think of you if someone asks them about short sales later that week.
Elevator speeches, like elevators, can help you get where you're going!