File:240 Sparks Elevators.jpg

Do you need an elevator speech? Probably, if you ever encounter people who might be potential clients or referrals. Here are four steps to creating the perfect elevator speech:

1. Set a timer for 10 minutes and spend that time brainstorming phrases or key words that describe how you help people. Write them down.

2. Use the words and phrases that you brainstormed to write sentences. Eliminate industry jargon or phrases that the average consumer won't understand. Use descriptive words, focusing on how you are the best at helping people accomplish their goals.

3.  Choose the best 2-3 sentences and connect them into one thought. Perhaps create a hook or leave a little room for curiosity to pique their interest. Keep it to about 60 seconds.

4. Practice out loud and in front of your family and coworkers or accountability partners. Rework it as often as possible until it sounds natural and makes sense to you and until you're comfortable with it. 

5. Refine and reword your elevator speech frequently to keep it fresh.

Do you have an elevator speech? 




~ Wayne & Jean 


Union County, NJ - a great place to live and work!


If you're looking to buy or sell a property in Union County, call us at 908-917-4189 or email TeamZuhl@gmail.com.

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All opinions, information and data provided is deemed reliable but is subject to errors and omissions. Not intended to solicit other Brokers' clients. We cooperate with them fully. 

 

65 Comments on 4 Easy Steps to a Great Elevator Speech

20 Most Recent Comments Displayed Show All

APR
09
2012

I do not have one....apparently I should work on this.  Thanks for the tips!
1:52pm • #47
124,471 Points 2 Featured Posts Outside Blog Called Shot Master

Wayne and Jean Marie ,

This is a great post.  I would with people in sales and explain the importance of a clear concise explaination of what you do.  You nailed it.  Write it and practice it.
2:08pm • #48
366,017 Points 3 Featured Posts Outside Blog Called Shot Master

Hi

Just wanted to let you know I found this via Grant above who reposted it. Great, concise way to get this right. Who knows, you may have only one floor to do so. cheers cvc
2:24pm • #49
263,402 Points

oh that is cool Mahalo Jeff 
2:34pm • #50
Outside Blog

I always make sure tell them "What is in there for them"

WIITFT

Centered around them , not me

 
2:41pm • #51
454,033 Points 18 Featured Posts Called Shot Master

Thanks for the important article Wayne and Jean, after your previous blog I was resolved to brush up on my speach and these tips will help.
3:09pm • #52
114,429 Points 3 Featured Posts Localism Sponsor

I had to chuckle, our county now has two elevators. I have used one one time and was in there by myself. Glad the elevator speech doesn't just work in an elevator!
3:39pm • #53

Great advice. I've just completed this exercise for a non-profit I am involved with. What an excercise to get all that passion and ideas condensed to just those few words. The truth is those are the few words the listener will allow you time for. In that short time, you better provide enough that the listener will want to stay on or set an appointment.

 

Cheers.
3:42pm • #54
296,446 Points 3 Featured Posts Outside Blog Attended Rain Camp

It's very helpful having a set speech that you can use for brief encounters with people. Something interesting that doesn't come off as "salesy" but is genuine, is always good!
4:23pm • #55
1,029,193 Points 16 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Good reminder.  Even when we know our topic well learning to be concise is a good thing.
8:15pm • #56
127,709 Points

Well I'm not going to make my ten comments today because I actually went and wrote mine.  I'm pretty good off the cuff.  I did right one though that I feel applies to everything.
9:48pm • #57
APR
10
2012
2 Featured Posts Outside Blog

This is why I still love ActiveRain.   First congrats on 2 features.   Read and learned from both.  I've been successfully selling real estate for 19 years but still find learning something fresh keeps me fresh and moving forward.  Thanks for the motivation!   Debby
4:19am • #58

Thank you both ~ great pointers and ice breakers to connect, creat trust and stay fresh.
4:32am • #59
128,510 Points 1 Featured Post Localism Sponsor Outside Blog

Great post...thanks for the inspiring me to dust off my elevator speech and infuse it with new life.
6:52am • #60
114,472 Points 1 Featured Post Outside Blog

Thanks for the quick tips and reminder to polish up my pitch to new people! 
7:35am • #61
Outside Blog

Money flows to different.

Stop saying the same things every other agent says.  We are thought of as commodities in the marketplace.  Set yourself apart!  Say something that gets people's attention... that add in rapport, and then follow it up with a top shelf customer experience.

 
4:30pm • #62
552,656 Points 9 Featured Posts Outside Blog Called Shot Master

Wayne and jean Marie:

I participated in the contest Dorie mentioned.  I had a lot of fun honing that elevator speech.  It turned out be a little over 4 minutes.  I am still working on improving it.
8:46pm • #63
APR
13
2012
527,132 Points 7 Featured Posts Outside Blog Called Shot Master
Wayne and Jean Marie, Great advice here. I wrote an elevator speech last year for an AR contest but haven't used it yet. I'll have to go back to it and relate your suggestions to it. Thanks so much!
5:02pm • #64
APR
14
2012
Attended Rain Camp

Great tutorial on what sounds like the best advice on getting the speech honed,

Thank you.
5:00am • #65
OCT
20
238,720 Points 5 Featured Posts Called Shot Master

You obviously have given this a lot of thought. Great post. I'll work on mine.
8:28pm • #66

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Wayne and Jean Marie Zuhl (Hallmark Realtors) Rainmaker_large

Wayne and Jean Marie Zuhl

Clark, NJ

More about me…

Hallmark Realtors

Address: 112 Westfield Avenue, Clark, NJ, 07066

Office Phone: (732) 499-0030 x 244

Cell Phone: (908) 917-4189

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