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 There are many different ways that you can survey what your clients think about you.  You can see their body language when you are around them and guess what they are thinking about you.  You can listen to their tone of voice on the phone when you are speaking to them and again guess what they are thinking about you.  Or you could ASK THEM what they think about you!

I know for many of us it is very hard to physically ask our clients what they thought of our service face to face, so why not use a survey?  Many large businesses use a customer satisfaction survey so they can constantly improve their business.  Think about the last car you bought, didn't you receive a survey?  As real estate agents, we are our own companies and if we want to continually improve our services for our clients, then we must ask our clients their opinions in the form of a survey too!

Below is a new survey that I just designed and started using myself.  Most of the content I put on the survey was derived from many agents here on Active Rain and I would like to recognize some of them for their help (whether they knew it or not)!

Thanks to:  

David Matney and his post Customer Satisfaction Surveys

Chris Wilson and her post CUSTOMER SATISFACTION SURVEY

AND KELLY SIBILSKY for going above and beyond and actually emailing me a copy of her customer satisfaction survey that she uses!

 
Post is included in group: Real Estate Rookie

38 Comments on Do you Survey Your Clients?

Michael,

I think getting a client survey is a good idea. Another question you might ask is "Would you use my services again on a future transaction?"

Sandy

12/21/2007 10:01 AM by Sandy Nelson Realtor - Olympia, WA (Riley Jackson Real Estate Inc.)


Hey Michael, I like it. Bookmarked it. Very good idea indeed. Merry Christmas

12/21/2007 10:05 AM by John March, Broker (Choice Realty Marketing, LLC / Exit Realty Unlimited)


I use a survey for every transaction and I have it appear as if my Broker receives the responses, so their is a degree of distance...it's fairly obvious that I'll see the comments, but it helps some people be more open.

Merry Christmas!

www.mattcrow.com

 

12/21/2007 10:13 AM by Matt Crow - www.mattcrow.com 630-728-6051 (Huntley Realty)


Michael,

I have never used one, but I think this is a great idea. I think I need to incorporate it into my 2008 plan. Thanks for sharing.

12/21/2007 10:27 AM by Todd Jones (Coldwell Banker Town & Country)


I hope it helps you when you create your own John and Todd!  A survey is simply a must have!

12/21/2007 10:38 AM by Michael Klijanowicz - Relocation Specialist - Baltimore & Harford County (Baltimore & Harford County Maryland - Long and Foster )


The best time to ask your clients to rate your performance is at the closing table. I always ask them for a report and whether they would feel comfortable referring me to their friends, family and coworkers. I ask if I could have improved my service to them. Everybody is different, but feedback is important.


12/21/2007 12:13 PM by Elizabeth Weintraub, Sacramento Real Estate Broker (Lyon Real Estate)


I don't use a formal report but I ask pretty much these same questions at the end of the transaction. Thanks for sharing.

12/21/2007 03:28 PM by Tigard Oregon Real Estate >> Wayne B. Pruner, GRI (Oregon First)


The first company I worked for actually did that for us.  Except for one time, I got rave reviews.  Then one couple I really liked had all this stuff about how annoying I was!   OK, so I have enough who love me and send me their friends. 

12/21/2007 03:29 PM by Patricia Kennedy (Evers & Company)


I think a survey is great! I learned a lot about myself that I didn't know and it made me a better agent.

12/21/2007 03:33 PM by Dennis Swartz (Buyers & Sellers Realty GMAC)


Excellent idea.  I would love to implement this as I get my testimonials.

12/21/2007 03:49 PM by Latonia Parks (Keller Williams Realty)


Thanks to all who have shared with their comments so far.  Just to add a little bit that I didn't think about until I read Elizabeth's comment; I actually mail this survey to them with a THANK YOU letter about a month after the transaction has closed and they have settled into their home.  I have found that they take a lot more time and I get more honest feedback from them rather than asking them to fill out ANOTHER form at the closing table!  This way it is also after the get their closing gift/present from both me and my loan officer (if they used him too)!

Thanks again for your comments and I just realized this one got FEATURED!  THANKS AR!!!

12/21/2007 03:49 PM by Michael Klijanowicz - Relocation Specialist - Baltimore & Harford County (Baltimore & Harford County Maryland - Long and Foster )


Here at Century 21, we enter our Client data into our system, when the property closes- the system automatically sends out a survey via e-mail or snail mail.  Once the survey is completed by the Client, a copy of survey is online in our Century 21 Agent site to view and save to our personal files for future use.  A survey is a wonderful tool!

12/21/2007 03:59 PM by Rick Tourgee - Provincetown and Cape Cod (Century 21 Shoreland)


When I left L&F I started surveying my clients on my own.  So far I have a 100% satisfaction rating.  What is even better is the referrals that I am getting from my past clients.  That is the real test of how we have done.  A number of my military clients who have left the area recommend me when they get to their new bases to folks coming to DC!  

12/21/2007 04:20 PM by Cindy Jones-Northern Virginia Real Estate & Military Relocation Services (RE/MAX Allegiance #1 RE/MAX Company in the World)


Great post survey. I usually ask a client over a meal, following the closing. I ask what i could impporve on, and what I did that they felt was novel or different. I also take the time to ask for referrals.

Before I take a listing or siogn a buyer agency, I like to ask what their expectations are,

I have had people say that my approach is not mechanical, and doesn't seem rehearsed, but sincere. I am glad to know that ehat I always hope my servie is at the least is sinceere. I am, and when poeple percieve me this way, it is something that really makes my day.

All the best for the holidays,

 Lou

12/21/2007 05:15 PM by Lou Farris (Global Realty Marketing)


Rick, your system at Century 21 seems great, but make sure it is personalized and customized.  People like the more personable approach

Cindy, congrats on your 100% rating, I hope you keep it in the coming year as the market gets ever more challenging

Lou, you have a great personal approach, but try to get it in writing so you can use the remarks for testimonials!

12/21/2007 05:44 PM by Michael Klijanowicz - Relocation Specialist - Baltimore & Harford County (Baltimore & Harford County Maryland - Long and Foster )


Survey is very important for future self imrovement

12/21/2007 06:28 PM by Raj Rajpal (Wells Fargo Home Mortgage)


The majority of my clients would write a nice recommendation letter a few weeks after the closing so I guess this would be my form of a survey.   

12/21/2007 08:48 PM by Wayne Miller (Beach & Luxury Realty, Inc)


Consider yourself bookmarked. I loved your survey. What a great idea. Thanks

12/21/2007 09:10 PM by Christy Powers - Pooler, Savannah Real Estate Agent (Keller Williams Coastal Area Partners)


Michael, thanks for linking to my post.  I really like your survey I think I will give my survey a makeover.  Thanks again and congratulations on the GOLD star!

12/21/2007 09:15 PM by David Matney, CRS - Omaha, NE Real Estate (Alliance Real Estate)


Good idea if some are not already doing this. All the best for this holiday season.

12/21/2007 09:28 PM by Bob & Carolin Benjamin - E Phoenix Arizona Real Estate (The Benjamin Team - Keller Williams Integrity First Realty )


Great survey to use which would help you to modify your services.  I no longer sell real estate but it could help in any business such as construction---or any business that works with customers. Thanks

12/21/2007 10:07 PM by Vincent Coccia (Construction Services Integration)


Nicely done survey!

But my company automatically mails out a similar survey to clients once a transaction has closed.  We agents rarely see these returned surveys, if the surveys are returned at all.

I am tempted to institute my own survey mailing, to have more control over the process.  Do you think the clients would be more likely to respond to my personal survey, vs. the company's survey?  In fact, how honest are the clients likely to be in a survey that goes back directly to the agent??

Your experience with this question would be really helpful.  ????

12/21/2007 11:23 PM by Susan Ani (Baird & Warner)


I also have a survey and find it very useful.  People are very honest and a lot can be learned hearing what they have to say about their experience.  I don't really understand why some companies (above) would send out a survey and not even let the agent see the results....  I would think they would let you see what the consumers had to say...good post.

12/22/2007 06:05 AM by Kim Carpenter-Lake Winnipesaukee REALTOR -Lake Winnipesaukee Real Estate, NH (Coldwell Banker)


Getting people to fill out a survey is an art in itself.  I used to design surveys for researchers.  If the survey goes back to the agent instead of to a third-party then the results will be biased in a positive direction, like Susan says.  My company sends out a survey after each transaction is completed, but I don't know what percent actually fill out the form as my company doesn't release that data. 

12/22/2007 07:46 AM by Gail Robinson, GRI, e-PRO - Black Rock Connecticut Real Estate (William Raveis Real Estate)


I received a survey from a contractor that did some work on my home. It got me thinking that I should do the same in the New Year. It could be a great way to capture references/testimonials that otherwise I may not get. 

12/22/2007 07:52 AM by Linda Sticklin (Home Staging & Organizing)


I have surveyed my clients for years.  If you look at my profile I have pasted quite a number of testimonials all from these surveys.

12/22/2007 09:07 AM by Bradenton Florida Real Estate - Dan Forbes (Sarasota Metro Properties)


Susan, my office also mails out their own survey which I rarely see the results of.  That is exactly why I instituted my own survey so I would get my own results that I could in turn use to my benefit since they are my clients not my brokers!

Thanks for the continued comments, I'll be sure to reciprocate when I get a chance to visit all of your blogs!

12/22/2007 03:53 PM by Michael Klijanowicz - Relocation Specialist - Baltimore & Harford County (Baltimore & Harford County Maryland - Long and Foster )


I think this is a great idea.  It was on my "things to implement" for 2007 - but never happened.  I think I need to add this to '08.

Cheers & Happy Holidays!

12/24/2007 09:56 AM by James Downing - REALTORĀ® - Washington DC Real Estate (Coldwell Banker Residential Brokerage)


This is a wonderful idea and a great way to get feedback.  I've found it very awkward to ask clients for this sort of information because I feel silly asking and don't want to put the client on the spot.  But it's good information to know.  Thank you for sharing your survey form.

12/31/2007 09:33 AM by Donna Yates, Georgia Realtor North Georgia Blue Ridge Real Estate (Mountain Investments of North Georgia)


Cool idea. i will book mark this and try it this year. thank You

01/02/2008 04:46 PM by Sharon Harris (AllQuest Real Estate)


I always survey clients. It helps to find the areas you can improve on.

01/27/2008 09:24 PM by Matthew Zgonc, REALTORĀ® for Modesto, CA (ERA Village One Real Estate)


GREAT Post, thanks for sharing your survey, we were just getting ready to implement a survey so this helps a lot!

02/28/2008 11:19 AM by Kevin & Monica Ray, Missoula, Superior & Western Montana Real Estate Specialists (Streamside Realty )


Great post!  I have will definetely take some ideas from here!

 

 

02/28/2008 12:58 PM by Elizabeth King, ABR,CRS (King Realty Group)


Is there a pretty good response rate on the surverys sent out? 

02/29/2008 11:10 AM by Chad Baird (Re/Max Spirit)


Thanks for the post.  I've been begging for letters from my clients, but maybe if I pop by and bring the survey they can fill it out while I'm sitting right there.  This way they won't say anything really bad about me.  LOL.  Survey sounds like a good idea. 

02/29/2008 01:47 PM by Bob Cumiskey, US Army Retired, Your Sun City Center, Florida ~ Realtor (A 1 Connection Realty, Inc.)


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Real Estate Agent: Michael Klijanowicz - Relocation Specialist - Baltimore & Harford County  (Baltimore & Harford County Maryland - Long and Foster )
Michael Klijanowicz - Relocation Specialist - Baltimore & Harford County
Perry Hall, MD
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Baltimore & Harford County Maryland - Long and Foster

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This blog is dedicated to providing quality real estate information to ALL consumers and real estate professionals living in the Greater Baltimore and Harford County areas and is often viewed by many others all across the United States. You will see my current market reports for the various communities that I serve, my home listings, and many articles pertaining to both consumers and also those in the real estate industry. PLEASE ENJOY YOUR STAY AND FEEL FREE TO POST A COMMENT AS THEY ARE ALWAYS WELCOMED!

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