This article is for those of you interested in writing web content and blogs that link back to your
website to help the optimization of your website. Everyone who will be blogging needs to know
these basic facts.
Links are the currency of the web, without them, you would not be able to traverse from
website to website. Some links are built on images and others are built on plain-ole-text.
It's the text links that are devoured ravenously by search engine crawlers; and interestingly
enough, it's the text links that are most often clicked by website surfers.
Keywords (Anchor Text)
It's imperative that you use keywords for as many links as possible, from as many different
websites as you can muster. Such text used in links is called "Anchor Text." The search
engine crawlers will follow these links from wherever they are on the web. In fact, the
anchor text is what search engines use to determine what a page it is about. Yes, it's that
simple! The more links coming into a website with keyword- rich anchor text, the higher
the site will rise in the search engine rankings.
Links
Links that are attached to text are called, Anchor Text Links, which is another way of saying
"hyperlink on text." Links are what makes up the entire web, so you better get used to them.
You'll find links on websites, blogs and social networking sites. Anywhere you can edit on the
web, you'll have the option of creating a Anchor Text Link. Such a link is crucial for SEO as
it tells search crawlers what the page it is traveling to will be about.
Proper Anchor Text Link for SEO looks like this:
Correct: Real Estate Websites
Correct: Dallas Real Estate
Not so Good Anchor Text for SEO looks like this:
The tendency when linking to a website is to use the name of the website, for example, in my
case it would make sense to link like this:
Incorrect: TheMarketingShop.com
Incorrect: Keith Dobbs
The above incorrect way is not the ideal way to link for SEO. The incorrect version above is
essentially optimizing the website for the keywords of the hyperlink anchor: "The Marketing
Shop" and "Keith Dobbs." But, our site is already showing up #1 on Google for "The
Marketing Shop and Keith Dobbs is already #1 on Google for "Keith Dobbs." Using those
terms as anchor texts results in a wasted link. You must use keyword phrases with which
you want to rank on top.
How to Create an Anchor Text Link
1. In a web-edit screen type a line of keyword-rich text. (Don't get greedy! Use three words max to avoid penalties)
2. Select / highlight the text that will be the Anchor.
3. While the text is still highlighted, click on the Link Button in the edit controls area
4. Type in the ENTIRE URL of your website, web-page, blog or other web medium.
ie: http://www.the-marketing-shop.com/
5. Select "Okay"
Voila! You've created an Anchor Text Linkthat will do wonders for the SEO of your website.
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