Out of all of the Listing Presentation blogs, I have not seen anyone that is talking about Brag Books.

Brag Book - A photo array of sold, managed and auctioned properties, copies of past ads, copies of press releases about the agent and/or company, copies of newspaper or magazine articles about the agent and/or company.

This is something that my clients like to look at and is something that I bring along to listing and general purpose meetings.  Since I am going after prospects that are  directing their clients to me (attorneys, bankers, etc.) I do a lot of general purpose meetings.  These may or may not turn into work immediately, but are a step in the relationship building process.  For example, I am working a project right now with 30 structures.  I did the first GP meeting with the contact almost 3 years before he brought me a deal.

Anyway, the Brag Book is something that I bring and use constantly.  Is this just too Old School?  Am I missing something?

 

4 Comments on Using a Brag Book

JAN
03
2007
208,094 Points 56 Featured Posts Outside Blog
Rich - I never thought of it as a brag book and I'm always working on perfecting it - thanks for the idea.  Don't forget to include testimonials!
9:22pm • #1
JAN
04
2007
179,943 Points 68 Featured Posts Outside Blog

Rich everyone of my employees carry on of these because you never know....

Hmmm. I feel a future blog coming on. THANKS!

Me

4:05pm • #2
FEB
01
2007
Localism Sponsor
This is a great idea. It never even occured to me to do something like this before. Thanks!!
8:20pm • #3
FEB
02
2007

I love this idea!  I'm quite fond of "old school" style, sometimes it works the best.  Certain clients are tactile- they are more comfortable physically handling something. Some are not impressed and/or are intimitated with the latest and greatest techno-whiz-bang show.  We have to make them feel comfortable. 

Good for you and thanks for the idea. I'm going to put mine together this weekend.

8:56am • #4

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Rich Kruse

Columbus, OH

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Gryphon USA, Ltd.

Address: 9387 S. Old State Rd., Lewis Center, OH , 43035

Office Phone: (614) 885-0020 x 17

Cell Phone: (614) 885-0020

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A lighthearted yet informative look at the real estate and asset sale professions. Gryphon services clients sale and management problems with creative and sometimes extremely aggressive solutions. Primarily a servicer for sellers, Gryphon's professional do also assist investor/ developer buyers with acquisition transactions where the company sometiems participates as a principal.


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