Out of all of the Listing Presentation blogs, I have not seen anyone that is talking about Brag Books.
Brag Book - A photo array of sold, managed and auctioned properties, copies of past ads, copies of press releases about the agent and/or company, copies of newspaper or magazine articles about the agent and/or company.
This is something that my clients like to look at and is something that I bring along to listing and general purpose meetings. Since I am going after prospects that are
directing their clients to me (attorneys, bankers, etc.) I do a lot of general purpose meetings. These may or may not turn into work immediately, but are a step in the relationship building process. For example, I am working a project right now with 30 structures. I did the first GP meeting with the contact almost 3 years before he brought me a deal.
Anyway, the Brag Book is something that I bring and use constantly. Is this just too Old School? Am I missing something?
Richard F. Kruse is the President of Columbus, Ohio based Gryphon USA, Ltd. (www.gryphonusa.com). The Gryphon Organization includes Gryphon Asset Management providing receivership and consulting services in the distressed marketplace, United Country Ohio Realty & Auction Group (www.ucohiorealty.com & www.ucohioauctions.com) providing real estate brokerage and auction services throughout Ohio and OnlineAuctionUSA.com (www.onlineauctionusa.com) providing commercial asset liquidations from the Midwest to East Coast.
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