Out of all of the Listing Presentation blogs, I have not seen anyone that is talking about Brag Books.

Brag Book - A photo array of sold, managed and auctioned properties, copies of past ads, copies of press releases about the agent and/or company, copies of newspaper or magazine articles about the agent and/or company.

This is something that my clients like to look at and is something that I bring along to listing and general purpose meetings.  Since I am going after prospects that are  directing their clients to me (attorneys, bankers, etc.) I do a lot of general purpose meetings.  These may or may not turn into work immediately, but are a step in the relationship building process.  For example, I am working a project right now with 30 structures.  I did the first GP meeting with the contact almost 3 years before he brought me a deal.

Anyway, the Brag Book is something that I bring and use constantly.  Is this just too Old School?  Am I missing something?

Richard F. Kruse is the President of Columbus, Ohio based Gryphon USA, Ltd. (www.gryphonusa.com).  The Gryphon Organization includes Gryphon Asset Management providing receivership and consulting services in the distressed marketplace, United Country Ohio Realty & Auction Group (www.ucohiorealty.com & www.ucohioauctions.com) providing real estate brokerage and auction services throughout Ohio and OnlineAuctionUSA.com (www.onlineauctionusa.com) providing commercial asset liquidations from the Midwest to East Coast. 

United Country Ohio Realty & Auction Career Opportunities Available.  Call 614-885-0020 x 17

 

4 Comments on Using a Brag Book

JAN
03
2007
212,327 Points 56 Featured Posts Outside Blog
Rich - I never thought of it as a brag book and I'm always working on perfecting it - thanks for the idea.  Don't forget to include testimonials!
9:22pm • #1
JAN
04
2007
185,398 Points 68 Featured Posts Outside Blog

Rich everyone of my employees carry on of these because you never know....

Hmmm. I feel a future blog coming on. THANKS!

Me

4:05pm • #2
FEB
01
2007
Localism Sponsor Hit Router
This is a great idea. It never even occured to me to do something like this before. Thanks!!
8:20pm • #3
FEB
02
2007

I love this idea!  I'm quite fond of "old school" style, sometimes it works the best.  Certain clients are tactile- they are more comfortable physically handling something. Some are not impressed and/or are intimitated with the latest and greatest techno-whiz-bang show.  We have to make them feel comfortable. 

Good for you and thanks for the idea. I'm going to put mine together this weekend.

8:56am • #4

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Rich Kruse

Columbus, OH

More about me…

Gryphon USA, Ltd.

Address: 9387 S. Old State Rd., Columbus, OH , 43035

Office Phone: (614) 885-0020 x 17

Cell Phone: (614) 885-0020

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A lighthearted and informative look at the real estate and asset sale professions. The Gryphon Organization provides real estate, auction and asset management services through a variety of subsidiaries including Gryphon Asset Management and United Country Ohio Realty & Auction Group.


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