The message below has been arriving in my in-box every day - several times a day - for about the past week.
I should pay attention and see if it's coming from different senders or if the same one person just can't get over the fact that I'm NOT going to click on their link.
I really was surprised when I
saw the Testimonial of a 24 year old
Kid from England who told me that he
made over $23,000 Dollar with my method.
These messages have no unsubscribe link, but even if they did, I think I'd be afraid to click it. What if it was a trick, and the whole thing really is an invitation to a virus?
This is just one of many - and if you're like me, you do think of the possibility of a virus and delete them immediately.
This is the reason why you have to create some kind of relationship with people before you start mailing to them.
It's why purchasing mailing lists is probably not the way to reach your audience if you're marketing online.
When you write people out of the blue, they have no idea who you are and no reason to trust you. In postal mail, they might read your message anyway, but in email, almost all of us are aware that danger exists.
So what can you do instead?
- Offer incentives on your website - invite visitors to sign up in exchange for a market report or other information they can use.
- Offer the same incentives on both your own blog posts and in guest posts on other people's blogs.
- Mail to people you know and people you've met who give you permission.
- Ask those folks to forward your message on to others who will be interested, and include an invitation and a subscription link in the email.
- Always use your name in the from line - not "customer service" or some other generic term.
- When you do write, send good information - not just advertising and a link to somewhere else.
- If your subject line promises information - be sure that information is in the email.
It takes time to build trust - and it will only happen when you're genuine.