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16 Comments on ActiveRain and search engine rankings
Our main site http://www.thompsonsrealty.com ranks #2 on Google for "Century 21 Gilbert". It's been on-line for almost two years.
Our ActiveRain profile ranks #7 on Google for the same search term. It's been on-line for what, three weeks?
Bill, you are fairly correct in your points.
Searching on someones name won't bring you large amounts of traffic. But being able to easily be found under your name is very important when dealing with clients who may want more information. For example we've had a lot of cases where agents have been contacted through the system by people they'd had a conversation with on the street, who remembered a name but didn't have contact information.
And your also right the content/relavency will have a bigger effect on results than the platform. But the point is that search engines algorithms are highly weighted to favor large authorative sites vs. smaller ones. Which is why it takes incredible amounts of effort for individuals to set up sites than rank well for generic or even regional search terms.
The rankings in the generic and regional terms aren't there yet, it'll just take time. But this site is very good at ranking and generating traffic on "long tail" terms.
Boy,
I wonder how many of the other John L. Scott realtors in seattle are pissed that they are being bumped out of the top 10 for that search term?
There Stan, fixed the comment typo for you. Going to add the ability for people to edit/delete their own comments in the next day or two.
Ranking for regional real estate terms like "Seattle Real Estete" will mainly be a matter of time. The general architecture of the site is built to optimize for these terms, but because of the relative young age of the site (less than 7 weeks) we are competative on them yet. I think it will take a couple of big google updates to get high enough to start seeing lots of clicks on the larger terms.
You may want to read Bill French's blog post and the comments dealing with "long tailed" search. It's a common misconception that sites generate the majority of their traffic from terms like "Seattle Real Estate", they don't. Most traffic comes from terms you would never even anticipate, because people search on all kinds of wierd terms. I gave the example of BrioRealty.com our company built several years ago. They get 4000+ unique visitors a day and generate over 200 leads per day and this is almost totally on "long tail" search hits. That's what this site is really going to be good at doing...
As far as key words and tags, probably the best suggestion I have is when making blog posts pick a good title which includes a couple key words. Jason Ungos wrote a good post about effective tagging for blogs which applies to all blogs, not just the ones on ActiveRain.
Stan, to give you an idea of the long tail effect, I just looked at the traffic logs for Brio Realty. So far this month they've gotten close to 30,000 hits from search engines (in 12 days). There is only a single key phrase that got more than 100 hits, "Washington State" with 101. There are only 17 key phrases with over 20 hits, and less than 50 phrases with over 10 hits a each. And even out of that 50 with more than 10, you would be hard pressed to guess more than a couple.
WOW, interesting blog! I am new to BLOGS, I actually still dont know what it really means. I used to have a corporate Countrywide Home Loans website: www.NimaRezvan.com but I changed it to www.MyNima.com , so after reading this blog, you are telling me that my new website is more popular now? This is interesting! I am just happy to be a part of this new Real Estate Networking site. I am already hooked! I am trying to add all of my business partners. Thank you Active/Rain !!! Always, Nima, Home Loan Consultant Countrywide Home Loans www.MyNima.com
Wow... a lot of great information here!
I am going to have to read through all of this and re-work how I approach my SEO efforts.
Interesting, Matt and Bill have great information to offer!
Shannon Moore
I would also like to thank you guys. I have a brand new site www.kellysmithrealestate.com If you type in all of the words seperately my Active Rain profile is number three on Google. My actual site is nowhere to be found. Thanks again. Kelly Smith
Thanks for the great information and what you do! I'm looking forward to the results :)
Very informative. I look forward to to see my website rank higher.