Home : Blogs : John Novak - Las Vegas and Henderson NV Real Estate : Las Vegas Real Estate >> Las Vegas and Henderson Real Estate Blog

Marketing with Twitter

www.ShoestringBranding.com At the NAR convention last month in Las Vegas, I began to understand some of the uses for Twitter. Attendees used it to communicate everything from what the best exhibits were, to where to grab a bite to eat, to hilarious and spontaneous observations. Others used it to stream the best soundbites from featured speakers and breakout sessions.

Since then, I've followed about 40-50 other TwitWits, most of them real estate agents. We use it to share links, brainstorm ideas, or just for a little mini-socializing - all in 140 characters or less.

Mario Sanchez at Shoestring Branding extends Twitter even further with "Creative Ways to Use Twitter for Marketing and Branding." New blog post or press release? Announce it on Twitter. Have a price reduction, special financing, or open house? Share it on Twitter.

Technology is just a tool. It's what we do with it that makes it special. With Twitter, as you follow more people and more follow you, you'll strengthen your brand and your connections will grow exponentially. And you never know who or where your next lead, listing or sale will come from.

Posted by John Novak - Las Vegas and Henderson NV Real Estate on 12/21/2007 10:51 PM

Comments (22)

online marketing, real estate marketing, social networking, twitter

Originally posted at: Las Vegas, Henderson and North Las Vegas Real Estate: Marketing with Twitter

Post is included in group: Rainmaking - Internet Marketing Strategies
Post is included in group: WEB 2.0 Marketing on Steroids for Real Estate
Post is included in group: Dedicated Bloggers
Post is included in group: Twitter

22 Comments on Marketing with Twitter

DEC

2007

Thanks for the heads up. I will definitely check it out.

Haven't used it. Felt there was not enough time in day. But perhaps will revisit this later.

John thanks for sharing this resource. I never heard of it but a tools a tools if it works.

DEC

2007

I'm like Bob & Carolin. I haven't checked it out because I have so many irons in the fire already, but it sounds like it's time to take a looksee. Thanks for the info.

I'm still in the dark ages and have not tried to Twitter...yet.

In Vegas I said I would do it when I got home...been home over a month and still no twittering for me.

Sounds like Twitter could be rather useful especially if others in your marketplace are also users.

Jeff Turner has written about Twitter as well. Thanks for the info!

DEC

2007

John, never thought about using Twitter as announcements on listings! That's great...I really haven't utilized it at all.

DEC

2007

I just signed up for twitter today. I generally consider myself tech savvy, but I need the Twitter for Dummies handbook!

JAN

2008

I have used twitter for a couple of months now, I feel like in my line of work (Web Technologies) I have to, and have to understand practical everyday applications for it. Right now I feel like I am reaching to find and application for it, so have concentrated on the gazillion other web2.0'ish social media apps out there. I guess at some point, you have to make a choice as to which ones to leave behind, and twitter sits on the fence for me right now. Things can change, they always do...

MAR

2008

Thanks for the post, this is exactly what I was looking for. The creativity comes from finding the unorthodox uses that may produce great results.

MAR

2008

How receptive are the typical homeowners to signing up for something like this? I can see the benefit among say realtors for example for brain storming. Could be a tough sell to help spread the word to clientel through twitter in my opinion.

Hmmm...something to think about. I signed up for Twitter and never went back to it...time ot check it out again! Thank you!

APR

2008

I have a Twitter account but have barely explored it. I think it is time for me to check it out more! Thanks for the reminder of a useful tool!

APR

2008

John - I know this is an old post, but I was searching AR for some good ideas of Twitter uses and came up with this. I just joined Twitter and I am trying to find some of my online buddies... I came across your real estate link here and think I found something. Thank you...

APR

2008

I have a new twitter account, so I am a teenie twit at this point, have so much to learn, glad I found this group. Thanks for the useful post, I will check this out.

I just came back from Twitter after using one of the tips in Mario's blog linked above - thanks for the information. My first entry into twitter was a message about a recent foreclosure listing. I have no idea who would read what I just wrote, but, I guess you never know!

MAY

2008

I love twitter! It's a great way to keep in touch easily and without much time!

Tina in Virginia

SEP

2008

I use Twitter to announce open houses, new listings and (hopefully) interesting things that will fit in 140 words toward my clients, friends and peers.

Twitter is the Next Killer Application! Thanks for posting this late last year. By the end of this year growth on Twitter will have been five thousand percent!