This weekend I was reading the local real estate listing newspapers and virtually every real estate franchise was heralding in their full page advertisements how they were number one in listings, or unit's sold, or volume of sales, or some other metric where they had more than everyone else.
After reading this, I thought to myself, "why would a home buyer care how big the corporation or office that the agent they hire works for?" The fact is, they don't.
Through years of experience, I have learned that home buyers really don't care about what agent sold what or how much the agent sold last year - they just care about their home purchase. Buyers hire a buyer agent because they want a relationship with someone that is going to give them honest advice and feedback, negotiate the best deal, and help them navigate through the home buying process. They hire an agent that they are going to feel comfortable working with over the next 2-6 months of a typical home search.
I have also found that my clients hire me because I am not part of a large "Walmartesque" franchise or local real estate chain. My clients want an independent voice advising them when they are making the largest purchase of their life and since I only work with buyers, they like that I am helping people just like them.
I think home buyers value a conversation around "what can I do for you and your home search" much more than hearing about what I have done in the past.
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