Here is a sound strategy for saving money using Pay Per Click.

As you may well know, there are about a dozen or so decent PPC search engines.

There are websites where you just go on there and bid whatever price you are willing to pay for a visitor to be sent to your website for a particular keyword .

The biggies are:

Google Adwords/AdSense

Yahoo

< p>Miva (formerly Findwhat and E-spotting)

The rest of the best

Search123

EnHance

SearchFeed

GoClick

7Search

FindIt-Quick

Looksmart

Kanoodle

Let's focus on Google for a second, there are two advertising services; Adwords and Adsense.

Adwords is for advertisers who want to get traffic to their site from Google and it's partners.

Adsense is for publishers who have sites and want to become one of Google's partners,in which case Google will display ads on your site, ads that the Adwords advertisers are paying for.

Anyone can put adsense ads on their site and make them look nice. But where do you get the traffic from? blogging? SEO?, the chances are very slim.

Be a traffic middleman, get cheap quality traffic to your website by buying keyword ads on Google Adwords or Overture and only bidding the minimum of $.05 or $.10 or by buying the top three positions on the smaller PPC search engines. When people click on your ad and are taken to your website, immediately show them relevant Google Adsense ads and optimize your site to get them to click on these ads.

You are paying pennies for the visitor, yet you are earning a few dollars if that same visitor clicks on your Google ad. That's because Google advertisers pay a lot more money to be seen.

If you bid five cents for a keyword on Miva and get paid fifty cents from Google Adsense for that same keyword, it is a no-brainer.

There are literally hundreds of thousands of keywords you can buy ads cheaply on the PPC search engines mentioned above.Yet, these same keywords are expensive on Google.

Basically you will paying Miva or another PPC search engine to send people to your site that shows relevant results. And hopefully people will click on your sponsored ads because:

1) They are relevant to what are looking for.

2) They are at the top and right,the best placement for click-throughs.

Good Luck!

Christy O'Connor

christy@oconcomarketing.com