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Marketing to Generation Y - "You DO it FOR me"

By
Real Estate Agent with Better Properties Seattle

youngest child

This is my youngest, Andrea, age 18 - I think she took this photo with her cell phone when she was here at Thanksgiving, or my digital camera.  I found it on my desktop when she left marked "For Mother").

Those of us who have Generation X or Generation Y children would be wise to test our theories on them...human guinea pigs. 

One of my Generation Y clients was absolutely awesome.  He was standing in the condo asking questions like a kid in a dorm room.  He was 19.  "Where do I plug in my computer?  Where do I put my..."  I stopped him right there and said, "Honey, I'm not your mother and this is not your room in your mother's house."  Stop worrying about where your "stuff" goes, and start looking at the "real estate" of this investment.

His eyes got big as saucers and he said, "THANK YOU SOOOOOO MUCH!".  He made an immediate transformation.  He immediately looked at it completely different from his "natural perspective".

While it is all well and good to recognize how Generation X and Generation Y naturally respond to buying and selling real estate, they still rely on us to be the professional, and help lead them in the right direction...which may or may not be the direction they are naturally "coming from".