Over the past 12 months, we have sold more listings than we ever have in a year's time. This is our 11th year and we credit our success to identifying what our seller's true motivation is. Too many Realtors are over-pricing properties. We know this because many times we are the second or even third Realtor hired.
This is a brutal truth. Respectfully, we understand that it is still a buyer's market, but the good news is, that you CAN sell your house. We want what you want...the most money, in the least amount of time, with no problems.
So what kind of seller are YOU?
1. UNREALISTIC REBEL- Usually an overpriced for sale by owner or FSBO. Doesn't really seek guidance, only prices the house based on what he needs for a net profit. Tries to sell it in 90 days or less and rarely if ever changes his price. This may even be the second year that they try...because it's spring, right?
2. DREAMER- No real intention of really selling. They are constantly getting ready to get ready. Maybe next year we will list it.
3. "I GOTTA SELL IT FOR THIS PRICE OR I'M NOT SELLING" - The seller starts too high, may lower it once or even twice but still never gets the price to where its at or below fair market value. Ignores comparables that have gone sale pending or are the competition because their house is always superior.
4.SURRENDERER- Cannot sell it at market value as they are upside down and can't bring that much cash to the closing. Must go short sale or worse yet..foreclosure.
5.LETS GIVE IT A SHOT SELLER- Much like the "Unrealistic Rebel" and "The Dreamer" but whose motivation is only about getting their unrealistic price. Constantly says that "we really don't need to sell." Finds agents that may think they can pick up a buyer at the open house. Overpriced, and ignores market facts of what the correct price should be. Remember, the market doesn't care how much you need to sell it for.
These are brutal facts and meant to be straight forward observations. Our success is factual. If you ignore the market facts as a seller, you still have a home to live in. If we ignore market facts, we won't have a home to live in!
This is an honest and sincere business and we know no other way. Here is the last kind of seller and one that is the reason for our success and get the results they want. Because they WANT to sell their house...
6. REALISTICALLY MOTIVATED...Using market facts from their Realtor, they price the house at or just slightly below market value. Why waste 30-45 days "testing" the market with an inflated price. They understand that after 100 days on the market, their house will become stigmatized and even a buyer who wants it will ask, "why has it been on the market so long." These sellers will lower their prce every 3 to 4 weeks until they get an offer because they know that we will get them 95-99% of the asking price. No matter how painful it is to take a 5-10% loss on their house they are going to sell, they know they may be getting a better mortgage rate in the next house and may get that one purchased at a 10-25% discount. These sellers ACTUALLY GET THEIR HOUSE SOLD!
SO what kind of seller are you?
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