Pinterest: Creating a Brand and Yourself

Creating a Brand with Pinterest

The new social network (even though it is two years old) that is creating all the rage and discussion is Pinterest and creating a brand with this social medium is now part of a new marketing strategy for many people and businesses. You will have to dedicate the time and follow the etiquette of the site to be able to market you and/or your brand to get it out to the public where it can be visible to new people. It can be used to build a reputation and drive traffic and can turn a business around overnight. Literally.

What is Pinterest?

Pinterest is a pin-board social networking site that was launched in March of 2010. It has gained in popularity over the past year and now has over 4,000,000 daily visitors. Did you get that?  4 Million! Though it has a large amount of daily visitors the site is still officially in its beta version, but a great way for many people to put out there who they are and what they do.

Build a Reputation with Pinterest

You want to be able to build your reputation on Pinterest to be able to start branding your name or the name of your company. You can do this by building relationships with people who have already established themselves on the site and have a following. The people, who have the more followers, pins, and re-pins, are those who have a better reputation on the site and you can interact with them and use their popularity to help market yourself on Pinterest. You can also do daily themes that promote other products in the industry you are targeting. It is important to avoid the temptation of self-promotion and remember that the site is about sharing ideas.

An example could be that if you’re a real estate agent you could promote other businesses related to yours, such as lawn maintenance, renovation companies, cabinet companies and many more, all the while your information is there to.

Put In the Time to Brand Your Name

You will need to invest the time to be able to brand your name. It will not happen overnight. If you check your email every day when you first get into the office, you can think of using Pinterest the same by giving yourself an allotted amount of time to spend promoting your business and your brand. You can offer up different types of daily pins to your customers. Some businesses offer deals that can only be found through the Pinterest site. The possibilities are limitless.

Target the Right Audience with Pinterest

While it may be tempting to pin everything that you come across that you deem interesting or useful, it is not as such for a business. It will serve more useful to be consistent and target and pin things that are related to the demographic that you are targeting using Pinterest.  Since the majority of you reading this are involved in real estate in some way, shape or form, then you would pin real estate related matters.

Brand yourself and your business by pinning with Pinterest!