This is very good information for everyone who is looking to promote their business. The statistics tell the story...if you have not already read this blog, it is well worth a few moments of your time.
I had to share this post from Darin Persinger at Productivity Junkies. If you aren't getting his daily emails you should consider signing up. He is insightful, funny, and consistantly providing value.
Originally published here: http://productivityjunkies.com/facebook/who-wins-street-fight-email-marketing-vs-facebook-pages/
Who Wins In A Street Fight: Email Marketing vs Facebook Pages?
Timeline is coming to Facebook Pages!!!!
I no thinky…
If you don’t have an open mind… if you think life begins and ends on facebook… that Mark Zuckerberg is the second coming… if you would rather trust your gut vs looking at facts and figures… you can stop reading this blogpost. You will not likey what I gots to share.
However, if you are committed to making a professional level of profit and are more focused on achieving your goals vs the tactics or tools you use… boy oh boy, you are gonna love the goodies I got for ya today.
Let’s Get Ready To Ruuumblllllllllllllllllllllle…
Who wins a street fight: Email Marketing or Facebook Pages?
You’d think with all the hype about facebook pages changing to timeline format lately, that this is somehow going to save your business.
Like somehow getting the right cover photo on your timeline is the ”magic bullet” to increasing transactions.
Luckily, I know because you are on my blog and you are still reading my blog post, you are too smart to fall for the tricks and hype like that… but lets go deeper in to some numbers and facts.
Allfacebook.com reports that only…. listen carefully… come closer…. that only 3% to 7.5% of your Likers even see your Page’s posts. YIKERS!!!
The data was collected and compiled from PageLever.
On average… you are going to get a 15-20% open rate on your emails *BAM*
I myself get just under a 25% open rate on every email *POW*
Nielsen data finds that 41.6% of U.S. mobile use time is spent on email vs that of social media, which only makes up 10% of users’ time on the mobile Web. *KAPOW*
It seems pretty obvious to me who won this street fight… so, why do people insist on pushing facebook pages so aggressively?
I don’t know… why do people play slot machines… why do people watch Ben Affleck movies… why do people drink diet coke while eating a bag of potato chips… why do people complain about $4.00 a gallon gas but pay $4.25 for 16 ounces of Starbucks coffee…
The point… people do things and say things that don’t make sense.
You have to sort that out. And I know you can and I know you will. Because you are a smart, savvy business owner that wants to make a professional level of profit.
Now… I know for a fact that setting up Email Marketing is not easy for many people.
- Picking the provider
- Selecting a template
- Knowing what to send
- Finding time to create the content
- Guessing at how often to send
I do think setting up a Facebook Page is miles easier than Email Marketing and that’s why it’s pushed so hard…
But I know you know, that what is easy doesn’t matter. You care about results. And the proof is in the pudding, Email Marketing brings the results like thunder brings the rain.
An Easy Ways To Get Started With Email Marketing: Happy Grasshopper
Happy Grasshopper makes email marketing super easy for you…
They create the content and sends it out for you every 3 weeks.
Plus, they track their data and they get a 29.34% open rate. *Round house Chuck Norris kick to the Facebook Pages face*
Stay Productive | Keep Focused | Be Consistent
– Darin “Happy Productivity Junkie” Persinger
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