I have been away from Active rain because business is booming but when I return I always check out Lou Ludwig's blog. It never fails me - great stuff today on your competitive advantage.

Via Lou Ludwig CRB, CRS, CIPS, GRI, SRES, TRC, e-PRO, (Ludwig & Associates):

  

Motivational Power Quote

 

What’s Your Competitive Advantage?

“If you don’t have a competitive advantage, don’t compete!”

Jack Welch, former CEO of GE

 

As I see it . . . . . . .

 

What’s your competitive advantage?

 

A business without a competitive advantage is “a me too business” in a crowded field and won’t be able to successfully compete in the market place.

 

Your competitive advantage is what makes you standout in the market place and it gives a person a reason to want to do business with you.

 

Who’s your target market and why should they use your services or buy your product?

 

When you can narrow the world down to a target market, you can direct you efforts to the most likely buyers and users for your services.

 

One of the most important factors in your competitive advantage is it should be geared to your target market, your mostly customers.

 

Build your competitive advantage around your target market. Give them a clear reason why you’re the best choice and what the advantages are to them in doing business with you.

 

Define your target market and define your message to your target market and you will define your competitive advantage.

 

What’s your competitive advantage?

 

©2012 Lou Ludwig, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author

 

 

4 Comments on What’s Your Competitive Advantage?

APR
14
2012
936,020 Points 74 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Welcome back Janice...I really like the profile photo!  Good re-blog...Lou always has timely messages.
4:42am • #1
466,662 Points 2 Featured Posts

Thanks Anita, I switched firms and business is really hopping right now.
4:46am • #2
112,296 Points

Hi Janice, Thanks for re-blogging good advice from Lou! It is hard when busy to regularly visit AR but so worth it, isn't it! Have a great weekend!
4:54am • #3
1,442,129 Points 26 Featured Posts Outside Blog Called Shot Master

Good choice for a re-blog.

Dolores and I made a Friday day trip to Winterthur and Longwood Gardens.  Life is good!
6:05am • #4

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Janice Roosevelt, OICP ABR, ePRO,Ecobroker

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