Mailing Christmas Cards

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Real Estate Agent with RE/MAX Advantage Nampa, ID

So, i send out 1,000 over-sized postcards every month to my sphere of influence, past clients, prospective clients, etc... When it comes to Christmas time, I increase the number of mailings to include almost everyone in my database.  This year I mailed 1241 Christmas cards, each hand-signed by me and I also took the effort to make sure each card said "Merry Christmas" either on the outside or hand written on the inside.

I also include my miniature 2008 magnetic calendar which ends up on 80% of the refrigerators in my mailing list. y the way, most statistics are made up on the spot.

Any way, I send them all first class, sometimes costing extra postage for the size or weight.  This year I received 80 returned cards that were undeliverable either because they moved, died, removed their mail box or whatever.

So, I guess that is a little over 6% waste of mailing the cards.  The side benefit I receive, of course, is to update my database.  this gives me the opportunity to either call them and touch base or to simply change or delete their contact information.

At any rate, I feel great about sending out personally signed cards, even if I have to use the pre-printed address lables.  I also hand stamp each one...no metered mail here!

Wishing you all the best in your holiday season & a very Merry Christmas!

Always looking out for your next move on Idaho Real Estate in the Boise Real Estate market,

Don Wixom  RE/MAX Advantage  Nampa, Idaho  www.sellidaho.com

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Rainer
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Tammy Carpenter
Home Team Realty, llc - Del City, OK
Wow, that is amazing numbers.  I love sending Christmas cards.  How long did it take you to build up to those numbers?
Dec 23, 2007 08:45 PM #1
Rainmaker
342,671
Don Wixom
RE/MAX Advantage Nampa, ID - Nampa, ID
"Looking out for your next move..."tm

Tammy, I've been in the business for almost 12 years & I have worked hard on editing my database (except for the last couple years). I hope to spend more time calling my customers and clients in 2008, adding more & deleting the not-interested ones.

Thanks again & Merry Christmas!
Don

Dec 25, 2007 12:59 AM #2
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Rainmaker
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Don Wixom

"Looking out for your next move..."tm
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