When selling or looking to buy a listing, the verbiage used to describe the space matters. For example, if a seller tells the agent they love their home because

  • Seller’s Translation: It has been in the family for years. There are so many memories in every room.
  • Agent’s Translation: Comfortable living, well loved home. Ideal for raising a family.
  • Buyer’s Translation: Lots of room, but clearly well worn. Things probably need updated.

Words are important. There is no way to remedy these alterations in interpretation, but it is an agent’s responsibility to clarify as much as possible.

Photos, photos, photos. If the pictures online accurately represent the space, then the pre-conceived notions a possible buyer may have are clarified or debunked. Furthermore, instead of office assistant’s screening calls for possible showings, take the calls yourself in order to answer detailed questions on the listing. The selling starts at that moment.

Any other suggestions to help the language gap between buyers/sellers?

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3 Comments on Buyer’s Language versus a Seller’s Language

APR
16
2012
179,708 Points 6 Featured Posts Outside Blog Called Shot Master

Tim,

Certainly photos help. The obvious problem is that the photos (or lack of photos) only show the best parts of the home by definition, and a lack of photos could leave the prospective buyer thinking about what is being hidden. Even abundant photos can't replace a personal visit where they form their own opinion. That is where value is determined.
9:12am • #1
473,477 Points 12 Featured Posts Attended Rain Camp Called Shot Master

Tim, this was a great idea for a post.  The appraiser and the inspector would no doubt offer two additional perspectives on the house.
10:13am • #2
Outside Blog

Thanks for the comments Sharon and Brad!
2:38pm • #3


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Tim Hart

Tim Hart

Bozeman, MT

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At Home In Bozeman

Address: 2101 Durston Suite #4, Bozeman, MT, 59718

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