Buyer’s Language versus a Seller’s Language

By
Real Estate Agent with Hart Real Estate Solutions RRE-BRO-LIC-24638

When selling or looking to buy a listing, the verbiage used to describe the space matters. For example, if a seller tells the agent they love their home because

  • Seller’s Translation: It has been in the family for years. There are so many memories in every room.
  • Agent’s Translation: Comfortable living, well loved home. Ideal for raising a family.
  • Buyer’s Translation: Lots of room, but clearly well worn. Things probably need updated.

Words are important. There is no way to remedy these alterations in interpretation, but it is an agent’s responsibility to clarify as much as possible.

Photos, photos, photos. If the pictures online accurately represent the space, then the pre-conceived notions a possible buyer may have are clarified or debunked. Furthermore, instead of office assistant’s screening calls for possible showings, take the calls yourself in order to answer detailed questions on the listing. The selling starts at that moment.

Any other suggestions to help the language gap between buyers/sellers?

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Topic:
Home Selling
Location:
Montana Gallatin County
Tags:
buyers
advice for sellers
sellers
advice for buyers
advice for agents
listing with bozeman montana real estate

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Rainmaker
279,221
Brad Rachielles
CENTURY 21 Prestige Properties, Ca BRE# 01489453 - Upland, CA
REALTOR, CDPE, Upland, CA

Tim,

Certainly photos help. The obvious problem is that the photos (or lack of photos) only show the best parts of the home by definition, and a lack of photos could leave the prospective buyer thinking about what is being hidden. Even abundant photos can't replace a personal visit where they form their own opinion. That is where value is determined.

Apr 16, 2012 09:12 AM #1
Rainmaker
950,455
Sharon Parisi
Keller Williams Dallas Premier Realty - Dallas, TX
Dallas Homes

Tim, this was a great idea for a post.  The appraiser and the inspector would no doubt offer two additional perspectives on the house.

Apr 16, 2012 10:13 AM #2
Rainmaker
140,038
Hart Real Estate Solutions
Hart Real Estate Solutions - Bozeman, MT
Broker/Owner

Thanks for the comments Sharon and Brad!

Apr 16, 2012 02:38 PM #3
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Rainmaker
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Hart Real Estate Solutions

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