About 2 months ago I attended one of those "How to Increase Your Website Search Ranking" seminars hoping to increase my own knowledge regarding SEO (Search Engine Optimization) techniques from a well-respected authority on the topic. Unfortunately, just like many of these seminars, the information was pretty much the same as I've heard for some time. With that, I did meet a real estate professional who maintained his own website and other realtor websites as well. I introduced myself, him the same, and we began talking about web development, especially Web 2.0 (blogs/podcasts). The first thing this person said to me was, "Im one of the leading edge real estate pro's utilizing SEO trends that you'll meet." Being an IT person, I was astounded that this term had made its way into the real estate sector. So I asked this person what methods he was using to generate higher page ranks for his site(s) and was then disappointed. Why? The response was, "Did you know by adding some words, known as keywords, to these things called meta tags, that you can have your site indexed higher by search engines?" This coming just after we had the seminar...I figured I'd ask this person a few "techie" questions since he said he was "leading edge". Not surprised, but the person looked like a deer in headlights.
So, I asked this person what his URL was (they didnt know what that meant) and they gave me the website address(es). I looked up on Google and it took me about 8 pages deep in searching to find any nomenclature regarding his sites. I sent the person an email back indicating my results and got the "oh, well a month ago it was on the first page for a search".
SEO is much more than just a few keywords per se, but then again, if you know this much, its a good start. Also keep in mind that browsers are much more capable of searching for sites or content in the address bar instead of knowing what the actual URL is. Also, search engine standards are constantly changing in terms of the technologies they use to index websites. (a tad techie)
We posted a brief synopsis about SEO on our blog (a bit techie), but hopefully it helps those looking to increase page ranking on search engines and those that administer their own sites. Once again, its a brief synopsis and quick primer, but a great overview...
http://blog.whitecomb.com/2006/12/21/seo-is-more-than-meta-tags/
If you have a site in question in terms of page ranking, let us know, we may be able to help...
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