In my online travels, I've seen lots of different styles of ads, some great, others...well...not so great. Now think about the ads that YOU pay attention to online. Are they primarily text ads or do pictures & video play a bigger role in getting YOU to pay attention and take action? The fact is, graphics and video are more powerful than a page full of text when it comes to your online marketing. In this article, I'm focusing on graphics. Check out this ad I found on Craigslist recently...
I can't speak for everyone, but when I look at this ad, it doesn't exactly 'grab' me. It's plain, boring and to top it off, they forgot to include their phone number even after saying "Call us NOW"! Not exactly a winning ad is it!
Now here's a new ad I threw together for these guys...
First of all, it's not just plain text, it's a color ad with a big bold headline addressing the issue. The guy sitting there is clearly stressed and in need of some help which should make it easier to connect with those this ad is meant for...they can understand how this guy feels! Then directly below him is a clear call to action, telling the viewer how to get some help.
Now, to be fair, I didn't spend much time putting this ad together, so I won't call this one my best work, BUT, it still clearly illustrates the difference between all text vs something with pictures. Which ad would stand out to you?
So the next time you place an ad online to advertise a new listing or maybe just to promote your Real Estate services, remember the power of using graphics...what's that old saying, 'a picture's worth a thousand words'?
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