Since I've been blogging I keep hearing about keywords and tags and I know how important they are but I could never quite get a handle on just how to choose them. As Joe Smith of Nebraska Networks said, using your company name or your name as a keyword only works IF the person searching knows your company name.
Hop over to Joe's post and say hello and while you're at it press the "subscribe" button as well.
Just a quick post on keywords since I still get a lot of emails and comments on this subject.
Please forgive me for making assumptions that everyone fully understands keyword impact.
The keywords you choose will either make or break your online presence.
I had a conversation earlier today with a friend about keywords and it went kind of like this:
The friend said "I don't understand, I am in #1 position in google, but I have no business"
When I checked the site, I loaded the site in my browser and did a "view source". This is most representative of how the search engine sees your site. I looked at the 3 most important factors, Title, Meta Keys, Meta Descr... Guess what I found for all 3? Their company name!!!! I said "great, if I know your name, I can find you..."
Is that how you want to be found in google my friends? By your name, or your company name, or by a term like "California Homes for Sale", or "Maryland Real Estate"...
Consider the following example which will all find the same site.
Nebraska Networks -- Searched less than 10 times monthly.
Joe Smith -- Searched 60,000 times monthly, but WHO CARES!
Quality SEO -- Searched only 58 times a month, but high conversions.
SEO -- Searched 90,500 times a month. I want this one on the target but not my main focus at first.
Affordable SEO -- Searched 2400 times a month, but the people searching this term want to pay nothing.
Below is where I put my crosshairs in respect to searches. I want a balance of people who want "Quality SEO"
and "Affordable SEO". "SEO" alone is wildly searched, so I target him, but I know he will take some time. Some people search for "Joe Smith SEO", and "Nebraska Networks SEO" so they are targets also, but I don't focus on them.
Notice "Joe Smith" is off the target altogether. There is so much room in the Reticle (the visible area) of the scope I used in the example above. Anything in the reticle is to be considered "on the radar" or "low hanging fruit" these are keywords that you are targeting and are close to, or on page 1 that you want to focus your efforts on. On a brand new SEO endeavor, you need to decide what your target is, take aim at a set or 2, take your shot, and wait a month to see where they all land. The keywords above are targeted for my website Affordable Quality SEO (anyone see how I just targeted another set of keywords?)
Find your keywords using the Google Keyword Tool and make sure you check the "Exact" box on the left side of the page under the "Match Types" option.
Remember, you can be in position #1 on google for all the wrong keywords and get NO traffic. Do your homework and pick the right keywords for your business!
See you at the TOP!!