RainCamp: More Social, Less Media - The largest online training event in real estate history. That's our claim and we're sticking to it! 4000 real estate professionals registered for our April 2012 RainCamp event to listen to Bob Stewart, Ben Kinney, Chris Smith and Scott Stratten share their best strategies on social media for real estate.
If you missed it, no need to worry, we recorded the whole thing! Below you can click on and view video of each of our RainCamp presenters at your leisure. So grab some popcorn and enjoy!
Bob Stewart, ActiveRain Chief Evangelist
Google+... I Love You, I Hate You
Bob will be the first to admit that Google+ is something he ignored when it launched. He knew it was there, but wasn't diving in until he knew it was going to be around for a while. But Google has been doing some interesting stuff with Google+ and it's integration with their search algorithm. Can you really afford to ignore Google+ any longer if there's a chance it could impact the search results of the people you're connected with? We don't think it's an option anymore and Bob talks about why, as well as what can you do to make sure you're keeping the 800lb. Google beast happy as you navigate the social media highway.
Ben Kinney, REALTOR® with Keller Williams in Bellingham WA
Between 8 and 13 Practical Applications of Social Media to Increase Your Leads
If you're not familiar with Ben, he is a mega producing agent whose team did over 530 transactions in 2011. He's also the founder of IMSD, the Internet Marketing Specialist Designation, a program where he shares his entire business, the same things he's doing that lead to his team having over 530 transactions last year. The reason we love having Ben at RainCamps is because he is a practioner who is using the advice he is going to share with you to generate more leads for his business. No one is better at sharing actionable items that lead to more business (and that you can start to work on right away) than Ben is. Check out his presentation below and start learning 8 and 13 ways to use Social Media to generate leads for your business. You'll be glad you did.
Chris Smith, Chief Evangelist for Inman News
Pinterest - Because Pretty Pictures and Real Estate Go Hand in Hand
Of course you're familiar with Chris. He's was the brain behind the wildly popular TechSavvyAgent.com blog before coming over to lead the Inman Next Community for Inman News. A thought leader in every sense of the word for using social media in real estate. He's also passionate about helping real estate agents understand and use some of the technologies that are emerging at break neck speeds. Every day, it seems, there is another app, website, social media tool or something that you hear you should use in your business. The latest one is Pinterest. Chris drills down and focuses on how Pinterest can be more than just a collection of great images, and how can you utilize this rapidly emerging medium to market your business. Check him out below; he'll have you pinning for the right reasons in no time.
Scott Stratten, president of Un-Marketing
Becoming a Trusted Expert using Social Media
Are you familiar with Scott? He was recently named one of the five most influential social media personalities by Forbes.com and he's created viral videos for some of his clients that have been viewed over 60 million times. This guy gets it. He understands how companies and small businesses can utilize social media to make real connections for their business. As his bio states: "He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you. We're super excited that he was able to join us to talk about some things real estate agents can do to to position yourself as a trusted expert in front of your target market.
Thanks to everyone that joined us for RainCamp. We hope to make the next even BIGGER!
AND, a special thank you to all of our sponsors that allow us to bring this to you for free!