Seller's in most cases choose the Real-estate Professional that will represent them based on the pipe dream of numerous open houses the agent promises to hold at their home.
I've ran into quite a few agents that don't feel open houses are the ladder to success, but still most conduct them because they feel it's a customer service that needs to be done.
True, every once in awhile the agent is lucky enough to find that special buyer for the clients house. These are the bonuses for the time invested.
Open houses as we know are an excellent marketing tool for future clients if conducted correctly. I have to confess that I have toured open houses myself. Not as a buyer, but to see how the agent presents themselves and the home. What I found is total failure in the majority of homes.
The questions that could be asked are being missed. Simple introductions with a business card, missed. A good closing line as I walked out, missed.
Take the time to prepare the home, yourself and the marketing aspect before throwing a sign in front of the home. You only have one chance to make a lasting impression. Or simply do nothing and watch as Mr. & Mrs. Buyer drives off into the sunset.
Animations by www.92ee.com