"It was 7:55am on a Wednesday morning when I walked in to a packed real estate seminar. I asked to lady who registered me if I was late because there was a gentlemen already talking. She said they invited a guest speaker to share some amazing technology. The gentleman was near the end of his presentation when he showed a video email. I was absolutely blown away. You see, I have never seen a video email. Heck, I didn't even know there was such a thing as video email. After he finished up and I picking up my jaw from hitting the floor, I when up to him and got a business card so we could meet."
I new instantly that this was the future of real estate, business and personal communication.
On the way home from meeting Steve I stopped by Circuit City and picked up a webcam. It took me about 10 minutes to set up my webcam and video email. I started sending out video emails to my sellers to give them updates on their listings. What would normally take about 2 ½ hours only took 20 minutes. Well, at first it took a little longer because some of the sellers called me back to tell me how neat the video was. I've never had that happen before.
Below are some of the ways I use video email to separate myself from my competitors:
- When I get prospect leads they all get a personal introduction video email
- The header, footer and business card are all customizable with directing URL addresses - so when I'm talking to someone in the video I direct them back to my Tampa real estate blog and Tampa foreclosures pages. This allows me to interact with them.
- Home movie (video) tours are emailed to Realtors and prospects
- Seller and buyer updates
- Market updates
- Happy birthday and holiday greetings
- The list just goes on...
The advantages have been huge for me:
- My conversion rate has tripled
- My call-to-action rate has almost doubled
- You can be notified every time the video email is watched. You can use it for tracking.
- I get my message out to customers, prospects, friends...exactly the way I want
- I have had several people that have come up to me and introduced themselves because they've recognized me from my video emails
- When I first meet sellers and buyer they feel like they already know me.
- My ROI has gone through the roof
The advantages of being first to market with new technology are huge. Of course in the next 2 - 3 years everyone will be using this technology and the newness will not be there.
"I believe streaming videos on Web sites is the wave of the future,"
says Charlie Young, vice president for marketing for broker Coldwell Banker.
Example Video Email: Click here
To hear what other Realtors have to say go to www.soldnow.tv - You can get more information on video email by visiting www.vmstreamingvideo.com or if you want to explode your income click here. You can visit my real estate website and get in touch with me at www.tampa2enjoy.com.
Lance: What about those folks who still rely on the telephone? Do you ever have problem with the "technology gap"? Regardless, I'm intrigued.... send me a vmail when you get a chance! :)