Getting More Customers with Pinterest
The newest craze in business marketing within social networks has a focus on Pinterest. Borrowing on the same concept as other social sites, it also adds a fresh twist to the use of images. Using pictures, you get to pass ideas and begin discussions. For business marketing, it has been a great tool for many companies to reach out to their customers and capture new ones. Moreover, as the use of any good business tool goes, you need to understand and have tips on how to use it to be successful. To get more customers using Pinterest for business, you should have the following issue in mind:
Capturing the Masses
What this is means is formulating ways in which you can get customers. That is, to get in front of eyes that would not normally see what it is that you offer to them, yet you know that it could be of a benefit.
To understand the potential in Pinterest towards achieving this goal, you can look at its latest statistics that show the site that ranks among the top ten, yet it is less than three years old. In addition, its membership is growing at a very fast rate.
Now, in any marketing oriented business discussion, who would not want to get a firm hold of this potential market? You only need to register, do your best in terms of keeping your current as well as your customers to be, abreast with what your company has to offer. This includes you posting the properties that you have for listing or services that you can offer to them that you know they need, but maybe they don’t know they need them yet. This is your chance to show and tell them.
Keeping Them Informed
Marketing in any social site calls for an active involvement between both parties, in this case, the business and its customers. The more you post on what you intend to do in your business for your customer the more they are eager to find out what it is. Why Pinterest is making waves is because it has embraced more of visual interaction using a simple concept of pining images on a board. This is better than the use of written interactions, though it still does use writings as you and your customers exchange thoughts on the board about pinned pictures. The more interactive the board, the higher the chance of you raking in new customers/clients as the existing ones spread the word.
Seeking Out the Market
Granted that Pinterest for business is a great new marketing concept that can bring in many new customers. However, you still need to do your best and seek them out. Use the search feature and take your time to like the content on your board. You should also do the same on your customers’ boards; those who have shared on their boards something that you had pinned on yours. In doing this, you extend your social circle within Pinterest and other linked social networking sites. This will translate to more customers for your business.
Start pinning!
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