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I Thought I Could Negotiate

By
Real Estate Agent with Coldwell Banker Residential Brokerage BRE#01732313

Man and Question MarkThis lament came from a First Time Buyer. You see, his family had been saving and planning to buy a home. Prices are the lowest they’ve ever been since these homes were built in early 2004 in the area where they’re looking. Interest rates are very attractive and his rent keeps increasing. This is their time.

And while that is true, it’s also true for many other First Time Buyers.

Investors have always known a good deal when they see it. Guess who else is buying homes?  Sellers who did a short sale 3 or 4 years ago, and are back in the market. Retirees looking to downsize are looking at smaller homes. The demand is HIGH in the entry-level price market.

All of these buyers are encountering the same thing – few homes on the market in their price range and fierce competition. Just days after coming on the market, most homes are in contract before these buyers can even arrange to see them.  Frustration was setting in.  They found that this house-hunting business can be very time-consuming.

We found a short-sale that had come ‘back on the market’, usually an opportunity in the making. In this case, the bank had already stated the offer price they’d be willing to approve. We looked at comps – they were within reason, and then agreed to a full-price offer. However, just before signing the buyers said, “Let’s talk about this. We thought in real estate you get to negotiate.”

While that is true in many situations, it certainly wasn’t in this case for several reasons:

  • Less than 1 months inventory
  • Comps show the price is within reason
  • The lender has agreed to this price (this buyer of course, still needs to pass muster)
  • The sellers and the bank know the TIDE HAS TURNED. It is now a seller’s market.

In the big scheme of things, the lender did negotiate by way of a counter to the last, lower priced offer. We already know what we need to do to win this one. If we say no, there are plenty of other buyers waiting in the wings to say yes. The price will be supported by comps and supply and demand.

These are difficult concepts for buyers to digest. While they’ve been waiting on the sidelines readying themselves for homeownership, the market has completely shifted.  I could hear the disappointment in the buyer’s voices.  So we had to re-visit earlier conversations:

  •  Are you willing to lose this house for a few thousand dollars?
  • How much more time do you want to spend finding another house?
  • While you’re waiting, 30-60 more days, what will you have spent on rent?
  • If you pay $4000 less for this house, do you know that will only amount to $20 per month savings?

Ultimately, they decided to move ahead with a full-price offer, which the sellers readily accepted. Now we wait for the bank’s approval, but are very optimistic about their timely response.

So yes, real estate transactions do involve negotiating, but it depends upon the market and who has the advantage. A year ago, many buyers were saying no to negotiating.  Now, it’s the seller’s turn. And those sellers are traditional homeowners, banks and investors. After they say NO, they just say NEXT!!

Pacita Dimacali
Alain Pinel - Oakland, CA
Alameda/Contra Costa Counties CA

Karen

First time buyers try to prepare...but they read somewhere that it's a buyer's market.

And no matter how hard you try to educate, it's hard for them to accept that there's very little room to negotiate, much less write an offer above list price.... even after you tell them a low list price is a strategy to attract the biggest pool of buyers.

We can only hope that they learn their lesson quickly and that they will appreciate our guidance.

 

Apr 21, 2012 03:22 PM
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Karen,

This is so well said!  If our clients would only listen it would solve half the problems that occur if not more! I'm sharing this on my FB.

Have a great Sunday!!! 

Apr 21, 2012 03:38 PM
Jordon Wheeler
The Jordon Wheeler Group - Fairburn, GA
J W Group Real Estate Sales and Service

Hi Karen,

Excellent post!  I try to talk sense into my first time home buyers.  Rarely do they get it without three or four offers being rejected.  I will continue to educate especially as the tide is turning.  Best of success to you this year!

Apr 21, 2012 03:40 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I had a similar situation last week. A lady wanted to help her two daughers to buy a house. They are 1st time buyers, entry level . And FHA...... Not even sure we can find something for them in the area they are looking for (of course, she was disapponted...)

Apr 21, 2012 03:47 PM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

This sure does sound like there has been a shift in the supply/demand doesn't it Karen?

Apr 21, 2012 04:59 PM
Kathryn Maguire
GreatNorfolkHomes.com (757) 560-0881 - Chesapeake, VA
Serving Chesapeake, Norfolk, VA Beach

First time buyers need to act quickly in our market as well.  There are multiple offers on all homes that are priced correctly and in decent shape.

Apr 21, 2012 10:05 PM
Karen Crowson
Coldwell Banker Residential Brokerage - Rancho Bernardo, CA
Your Agent for Change

Pacita, that was certainly in the news - a while ago, but it's what they remember. But the time the news gets around that it really is a seller's market, no doubt it will have turned again.

DeeDee - thanks, I'm glad it was helpful.

Jordon - it's tough if you're a first-timer. If you get the first one you probably paid the most. And if you're not the one whose offered the best price and terms to the seller, well.... you are still out looking.

Inna - we have to prepare our buyers. They may not get the first house they offer on.

Tom - Yes indeed!

Kathryn - acting quickly IS what it takes. But that's very scary for a First Time Buyer.

Apr 22, 2012 07:22 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

So many of my buyers have it ingrained that they need to negotiate.  I try to get them in the mind set of needing to compete.

Apr 29, 2012 02:45 PM