We’ll be closing on a home in one of our subdivisions that the builder built on speculation.  Once that home was pending, I smeared the Internet with that information along with the fact that we’d build another similar one.  I wrote post after post stating that new homes are selling, and they were.

The results were wonderful.  We pre-sold another lot with a similar home to be built on that lot; and we pre-sold a home that is $340,000 more than the spec home.  That’s three sales in the one subdivision within a 4 week period.  Two homes were $600,000 and one was $940,000.  That’s called striking while the iron is hot!!!!

There’s a right time and a not so right time for everything.  Once a piece of good news is available to you, use it and overuse it.  "Overused" is not a word in my vocabulary, if you haven't noticed.   If you say something enough times, someone will want to investigate what the big deal is about.  They came, they saw, they bought!!!  Works every time.

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50 Comments on Strike While The Iron Is Hot.....Don't Allow The Momentum To Die

20 Most Recent Comments Displayed Show All

APR
22
2012
1,519,964 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Doug....you make me laugh.....
5:03pm • #31
154,068 Points

New construction is selling in my marketplace as well!
5:23pm • #32
619,290 Points 96 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Way to go Barbara..keep the momentum going for sure!  Say it and keep saying it and just like you said, someone will listen!
6:03pm • #33
262,524 Points 6 Featured Posts Outside Blog Called Shot Master

Barbara - Awesome job!!!   You do such an excellent job of promotion it's no wonder everyone isn't knocking your door down!

Cyndi
6:39pm • #34
627,300 Points 8 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Great job Barbara.  I think we're going to have a good year in real estate.  I see great results from everyone here.
6:40pm • #35
865,945 Points 18 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Momentum is the key.. It looks like we are seeing some pent up demand these days.  Also, buyers love to compete.. it makes them feel like if others like the property they are interested in, then there is less risk.. because others see the value too!
7:02pm • #36
421,429 Points 16 Featured Posts Called Shot Master

Thank you for the reminder on the power of momentum Barbara, and Congratulations on the nice sales!
7:17pm • #37
159,298 Points 2 Featured Posts Outside Blog Called Shot Master

Congrats on a highly productive week. Almost $2 Million in just a few days? Way to go!
7:43pm • #38
124,250 Points 3 Featured Posts

Congrats on the feature and the awesome momentum. What wonderful news! Thanks for sharing and have a great week.
8:33pm • #39
760,612 Points 105 Featured Posts Outside Blog Called Shot Master

That is definitely striking wihile the iron is hot. Your team is lucky to have you.
9:12pm • #40
880,652 Points 10 Featured Posts Attended Rain Camp Called Shot Master

Barbara, it's always something new I learn from you. You are marketing genius - and I am sure everyone here will agree.
9:56pm • #41
344,237 Points 14 Featured Posts Outside Blog Called Shot Master

Dear Barbara -

When we believe in something - we are able to share about it sincerely. Your enthusiasm would be a great magnet.

Have a happy day -
Lynn
10:44pm • #42
APR
23
2012
230,369 Points 9 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

It's really nice to see some positive news "overused" instead of all the negative stuff.  Thanks for sharing a great way to turn some good news into some great news.  We all have to get the word out.
1:07am • #43
975,204 Points 6 Featured Posts Outside Blog Attended Rain Camp Called Shot Master
You can't say a good thing too many times. Say it again and sell a few more!
2:23am • #44
796,355 Points 80 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

So true Barbara, your pull system shows that the web presence makes the difference in your sales...you are our mentor in this advertising arena!
3:53am • #45
152,188 Points 14 Featured Posts

I think the message for everyone is clear, when opportunity knocks make sure you open the door! Thanks for a great post!
5:19am • #46
1,519,964 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

thank you, everyone, for your nice comments.... they're always appreciated...
5:22am • #47
2 Featured Posts Outside Blog

Totally agree with Bill and of course, with you Barbara!
6:00am • #48

Awesome!
6:52am • #49
330,753 Points 16 Featured Posts Called Shot Master

Momentum is crucial - once you have it, don't take it for granted! It's like a wave - doesn't last forever but very powerful while in motion!
10:15am • #50

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Barbara Todaro "New Franklin MA Homes"

Franklin, MA

More about me…

RE/MAX Executive Realty

Address: 445 Franklin Village Drive, Franklin, Ma, 02038

Office Phone: (508) 520-9881

Cell Phone: (508) 918-9148

Email Me

The Kuney-Todaro Team is the "#1 team in Franklin's #1 office." Our expertise is in marketing new construction and resale properties. New construction is our niche and we have sold 40 subdivisions in the area of Franklin MA.


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