Once the best kept secret of interior designers and savvy Realtors, staging a home is now a staple of the selling process.
Thanks to a plethora of how-to shows, anyone with a basic cable hookup can observe the art of staging from concept to completion. Sellers now ask how their homes should be staged; buyers now cast a more enlightened eye on trying to look past the staging.
So, is staging a house really that important to making the sell?
Well, yes and no.
In a seller's market or a highly desirable neighborhood, staging may not make the difference between moving the house off the market or watching your "for sale" sign become part of the landscaping. The same is true of houses that will be specifically marketed to the fixer upper buyer.
But, for most homes, staging can add dollars to the asking price or move the property more quickly - or both.
Professional stagers can set you back anywhere from $500 - $5000 or more, depending on the number of rooms to be staged. But, the good news is, with a little guidance, the sellers can stage their home for maximum return - spending little or even no money.
If you haven't been doing it already, take a good look at your next property listing, keeping in mind the following tips.
1. Clean, clean, clean! Eradicate odors, make sure windows and mirrors are sparkling, pay close attention to any architectural details you want the buyer to notice (like cove ceilings or crown molding). Invest in carpet and upholstery cleaning, and if your house has been closed due to inclement weather, make sure it gets a good airing out before any appointments.
2. Neutralize. Remove wallpaper. Paint over walls with a neutral color, like a sand tone or light café au lait color. Give a quick coat of white to moldings, doors and window sills. This crisp color combo will act as a perfect backdrop and visually expand the rooms.
3. Scale Back. Go through each room with your clients and take note of items that should be removed and stored while the house is being shown. Furniture should be arranged to show off flooring, architectural details and views. Personal photos should be removed from walls and replace with larger scale artwork. De-clutter mantels, window sills, kitchen counters and tables.
And, don't forget kitchen and medicine cabinets, as well as all closets! Don't ruin a great staging by having messy, unorganized storage spaces.
4. Don't get naked! While you want to scale back and de-clutter, don't leave the rooms completely devoid of personality. Subtle patterns in linens and rugs, a variety of textures for window coverings and furnishings, one or two pillows, candles, fresh flowers and plants - all add warmth to a house.
Kitchens get a boost from a large bowl of colorful fruits or veggies; bathrooms benefit from a couple of lush, thick towels, candles, soaps and flowers - preferably all in clean, crisp whites to give that "spa" feel.
Truly savvy buyers won't walk away from your listing because they really, really, really hate the orange and green couch in the family room and the overstuffed furniture in the tiny guest room.
But, most buyers aren't looking for property - they are looking for homes. And, they want to feel just right in the one they decide to purchase.
Staging is all about presenting your house in the best possible light so that buyers can get that special feeling that tells them your house is their home.
Greg - Sellers are beginning to ask for this service in my area. They may not heed all the advice, but hearing the oversized coffee table blocks traffic flow from a design expert often results in its disappearance. I pay for the initial consultation and it more than pays for itself in positive feedback from showing agents.