Stage ImageOnce the best kept secret of interior designers and savvy Realtors, staging a home is now a staple of the selling process.
Thanks to a plethora of how-to shows, anyone with a basic cable hookup can observe the art of staging from concept to completion. Sellers now ask how their homes should be staged; buyers now cast a more enlightened eye on trying to look past the staging.
So, is staging a house really that important to making the sell?
Well, yes and no.
In a seller's market or a highly desirable neighborhood, staging may not make the difference between moving the house off the market or watching your "for sale" sign become part of the landscaping.  The same is true of houses that will be specifically marketed to the fixer upper buyer.
But, for most homes, staging can add dollars to the asking price or move the property more quickly - or both.
Professional stagers can set you back anywhere from $500 - $5000 or more, depending on the number of rooms to be staged. But, the good news is, with a little guidance, the sellers can stage their home for maximum return - spending little or even no money.
If you haven't been doing it already, take a good look at your next property listing, keeping in mind the following tips.
1. Clean, clean, clean! Eradicate odors, make sure windows and mirrors are sparkling, pay close attention to any architectural details you want the buyer to notice (like cove ceilings or crown molding). Invest in carpet and upholstery cleaning, and if your house has been closed due to inclement weather, make sure it gets a good airing out before any appointments. 
2. Neutralize. Remove wallpaper. Paint over walls with a neutral color, like a sand tone or light café au lait color. Give a quick coat of white to moldings, doors and window sills. This crisp color combo will act as a perfect backdrop and visually expand the rooms.
3. Scale Back. Go through each room with your clients and take note of items that should be removed and stored while the house is being shown. Furniture should be arranged to show off flooring, architectural details and views.  Personal photos should be removed from walls and replace with larger scale artwork.  De-clutter mantels, window sills, kitchen counters and tables.
And, don't forget kitchen and medicine cabinets, as well as all closets!  Don't ruin a great staging by having messy, unorganized storage spaces.
4. Don't get naked! While you want to scale back and de-clutter, don't leave the rooms completely devoid of personality. Subtle patterns in linens and rugs, a variety of textures for window coverings and furnishings, one or two pillows, candles, fresh flowers and plants - all add warmth to a house.
Kitchens get a boost from a large bowl of colorful fruits or veggies; bathrooms benefit from a couple of lush, thick towels, candles, soaps and flowers - preferably all in clean, crisp whites to give that "spa" feel.
Truly savvy buyers won't walk away from your listing because they really, really, really hate the orange and green couch in the family room and the overstuffed furniture in the tiny guest room.
But, most buyers aren't looking for property - they are looking for homes. And, they want to feel just right in the one they decide to purchase.
Staging is all about presenting your house in the best possible light so that buyers can get that special feeling that tells them your house is their home.

 

8 Comments on Home Sweet "Staged" Home

Greg - Sellers are beginning to ask for this service in my area.  They may not heed all the advice, but hearing the oversized coffee table blocks traffic flow from a design expert often results in its disappearance.  I pay for the initial consultation and it more than pays for itself in positive feedback from showing agents.

12/27/2007 01:20 PM by Norma Toering Rolling Hills & Palos Verdes Property (REMAX Palos Verdes, Palos Verdes Peninsula)


There are frequent snow storms in my area. I find it is very important to make sure my listings are shoveled and easy to show.

12/27/2007 01:38 PM by Israel Barden (Coldwell Banker Mountain Gallery)


Um, Greg, as a staging realtor for 18+ years, these are the things a good realtor should do in their first walk through of the property.  GREAT for the seller and compliments staging. BUT, having said that, look at a hobby staged home vs a professionally staged home and there is a world of difference.  The buyers like knowing a home has been gone through and that there aren't a number of little repairs, etc.  They can see past the "stuff" but like knowing the function of rooms.  You try as a Realtor to be all things to the client, but shortcutting on the staging is a big mistake, really.  What do you know about color mapping, showcasing, function, focal point where there are none, etc.  These are the things that differientiate a great staged home from a hobby, homeowner or realtor staged home.  YES I use professional stagers!!!  Really I do.  I speak from a place of where you started and I learned by comparing.   Good points though, and a good start for many Realtors who don't want to get involved in the "list" portion of the preparing a home for sale.

12/27/2007 01:53 PM by Terrylynn Fisher StagersLIST.com Buy Stage Sell (Diablo Realty)


I worked with designers prior real estate career. So, I am loving staging and decoration process. But it is not always easy to come in to someones else's place and change things around.  Some sellers are happy and open to the idea of painting, moving furniture and organizing. But some people think that their place is perfect as it is. I am also a painter, so I paint oils for staging my listings. Did you ever rented art work? How much did it cost to you?

12/27/2007 01:59 PM by Irina Fernandez (John L Scott)


Wow, Irina, painting your own artwork.  Amazing.  I do think that sellers who understand why's of staging are quite receptive to you moving things...they just need an education.  IF we are afraid to tell them, they are eager not to have us make the changes, as they don't know how much difference it will make.

12/27/2007 04:55 PM by Terrylynn Fisher StagersLIST.com Buy Stage Sell (Diablo Realty)


Some people certainly can have the knack of staging a home successfully - but my experience is, those are the people who probably do not have to do much staging because it's already done; it's a way of life for them and they have a natural gift for design and decor.

Others simply do not have the vision or the eye needed.  My mother always thought her home looked beautiful - even though she had no CLUTTER around (as in knick knacks and "junk") she had every square inch of wall space covered by some hulking piece of furniture; whether it was a too-big dining set combined with a dry sink and china closet in the relatively small dining room, or a gigantic oversized bedroom set in a small bedroom...she just didn't see that less was more.

When I asked for my grandfather's dry sink, I thought that finally, you'd be able to move around in her dining room.  Nope, that very week she got something she'd always wanted but had no wall space for it:  a roll top desk!  Oy!

And just because someone is a realtor doesn't mean they necessarily have a good eye.  Sometimes, all it takes is decluttering and cleaning; but sometimes, especially if there's a lot of competition, it takes just a bit more. 

12/27/2007 08:18 PM by Lake Wallenpaupack Pike County PA Real Estate | Karen E Rice (WEICHERT, REALTORS® Paupack Group )


Last year, i had a listing that was half vacant and showed poorly.  Everyone hated the home and the floorplan.  I was recommended to a professional stager that came in with furniture, paintings, vases, towels, etc.

At the next open house I got nothing but positive remarks on the home.  People seeing it for a second time were amazed.  The seller was mad they painted the door red, but it sold quickly after at asking price. 

So, yes....this needs to be done in the beginning.  Hire someone that can give the seller a checklist of things to do or someone that will come in and stage the home. 

01/01/2008 08:05 PM by Greg Haraksin | Brea Real Estate (Coldwell Banker Excellence)


Irina,

You might try contacting local Jr. Colleges or High Schools. The students often have amazing pieces of artwork (including sculptures) that I'm certain they would love to have rented for your homes. Who knows? Maybe a buyer will take a liking to the piece and want to purchase it along with the house!

 

01/01/2008 08:32 PM by Greg Haraksin | Brea Real Estate (Coldwell Banker Excellence)


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Real Estate Agent: Greg Haraksin | Brea Real Estate (Coldwell Banker Excellence)
Greg Haraksin | Brea Real Estate
Brea, CA
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