Just Who is Searching for a home Online?
by John Occhi, Hemet REALTOR
I was looking through some of the industry news that I read and came across a fascinating study that was released last month about the demographics of the internet user who is searching for a home online.
I am guessing we have all heard the results that NAR published about the 2005 consumer where nearly 80% of all home searchers begin their search on the internet. My guess, when the 2006 results are published that numbers will be approaching 90% or even higher.
However, what this study did was break down the demographics of those who are actually doing the searching . You can read the whole 4 page study if you like, otherwise here is a real quick view of some of the most interesting aspects of their results.
Demographic Profile of US Adult Internet Users
Who Search Online for Information on a Place to Live, August 2006 (% of each group) |
| Have Ever Searched | Searched Yesterday |
GENDER | | |
Male | 38% | 7% |
Female | 40% | 4% |
AGE | | |
18-29 | 51% | 9% |
30-49 | 43% | 5% |
50-64 | 27% | 3% |
65+ | 15% | 1% |
EDUCATION | | |
High School Graduate | 34% | 5% |
Some College | 38% | 3% |
College Graduate or More | 46% | 7% |
HOUSEHOLD INCOME | | |
< $30,000 | 43% | 5% |
$30,000-$49,999 | 42% | 8% |
$50,000-$74,999 | 32% | 4% |
$75,000 | 45% | 6% |
ONLINE EXPERIENCE | | |
3 years or Less | 25% | 1% |
4-5 Years | 30% | 2% |
6+ Years | 45% | 7% |
AT-HOME ACCESS | | |
Dial Up | 30% | 4% |
Broadband | 45% | 6% |
TOTAL | 39% | 5% |
Note = 972 Source: Pew Internet & American Life Project, December 2006 |
Now go and have a Blessed Day,
John Occhi, Hemet REALTOR
http://www.johnocchi.com/
John Occhi Hemet CA Real Estate
;)
;)
pretty soon the results will just be "everyone" :)