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Let them know you are still open

I am often asked for help in getting business in the door. I suggest you do something very simple - let your past clients know that you are still open for business. Simply let them know that you are still here.

If you do not send out a monthly or quarterly newsletter, you only have yourself to blame. Instead of looking for new clients, let your old, satisfied clients know what you are doing. And while you're at it, let them know that you are still actively doing loans and that you would love their referrals.

If you have added a new product such as reverse mortgages, commercial lending or other specialties - let them know. Your existing database contains your next loan.

spend your marketing dollars on printing and postage. Keep your old clients for your self instead of letting someone else get them.

Posted by David Gold on 12/27/2007 11:21 PM

Comments (8)

marketing, referrals, database

Post is included in group: Reverse Mortgage Lending

8 Comments on Let them know you are still open

Hi David,

Welcome to Active Rain! The opportunities to learn and network are incredible here. Best of luck to ya!

-Keith

12/27/2007 11:26 PM

by Keith Elliott Jr -"Prince William County Real Estate Expert" (RE/MAX Olympic Realty)

You are right. There's a catalog printer called Color for Real Estate. They have some cards called "Agent for Life". These are several years of postcards, like "happy 4th of July" and "happy springtime". I keep these organized in a file and mail them out dilligently.

12/27/2007 11:35 PM

by Jim Dunlap (TopBuyRealEstate.com)

I agree wholeheartedly! 'Keep in touch and you'll keep in business!'

Debe in Charlotte, NC

12/27/2007 11:38 PM

by Debe Maxwell (Helen Adams Realty)

Somewhere I was taught that it takes 5 times as much money to find a new client as to keep an old one.

12/27/2007 11:45 PM

by Brian Schulman - Your Lancaster County, PA Real Estate Professional (Coldwell Banker Select Professionals)

Hi David

I see this is your first post on Active Rain. Congratulations!! I just wanted to welcome you to a fantastic Real Estate Industry Network! Welcome aboard, I hope you'll continue to Blog, and invite others.

Below are some useful Blogs and Groups you may want to visit right away:
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I hope you'll find these to be useful tools in helping you get started here. You will meet many wonderful people here.

Again, welcome to Active Rain, the best place to start your Blog!

Good Luck to you and your business!

12/28/2007 01:23 AM

by Brad Andersohn ~ Community Builder (ActiveRain)

Welcome to Active Rain. Staying in touch with past clients is key. Many will refer business to you and also become future clients as well. Good post.

12/28/2007 08:07 AM

by DDR Realty, Orange County, NY

Welcome to AR. Thanks for the reminder to stay top of mind awareness to past clients and customers.

02/08/2008 08:42 PM

by Marvin Thomas (Allegiance Mortgage Corparation)

The Annual Review..

On great way to keep on touch is to call everyone that has closed a deal with you in each month, every year. Ask about their life, family, job, etc. Ask if they are still comfortable with their loan. Most importantly.. Ask For Referrals.

-Chris

02/12/2008 12:01 PM

by Chris Breck, Advantage Title Company (Advantage Title Company)

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