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group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
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AR's community takes the time to leave honest and transparent reviews of their experiences
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ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
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Whatever it is you're into and wherever you are, AR surely has a group for you to join.
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Each month AR runs numerous contests as a way for our members to engage in activities
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Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
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Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
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These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
Today for our Tuesday real estate training series we are going to focus on building our listing inventory by converting the expired listing owners.
Even as the market starts to show signs of a rebound, there are still plenty of expired opportunities.
Most agents ignore the expired owners because they make the assumption the expired owner is a villain, an unmotivated seller who overpriced their property and it didn’t sell. So, they got what they deserved!
The first step in achieving success when working with the expired listing owners is to change the way we see them. In our real estate training we see the expired owners as a victim, a seller who had the desire to sell but received bad advice and or bad service from their previous real estate agent. That doesn’t make them a bad person.
If you want to be successful converting the expired listing opportunities you must follow a few simple rules.
1. Get to them first. A serious seller will want to resolve this “problem” quickly and get a new plan in place to achieve their objective. Contact as soon as they expired. 2. Focus on getting an appointment. Don’t try to list the expired owner over the phone, just get the appointment to meet face to face. 3. Find out their true motivation and stay focused on that. To help an expired listing owner they must be motivated to sell and willing to do the things necessary to accomplish that objective. 4. Get them screaming. Most expired owners are angry, frustrated and confused. It’s impossible to make a good decision when they have those feelings. Help them express those feelings so they can move on. 5. Why do they think the property didn’t sell? What do they think the problem is? This will help you determine how to best demonstrate your plan for success. 6. Demonstrate at least 5 things that need to be done differently to get a sale. Photos and comments on the MLS, staging, repairs, etc.
7. ALWAYS reduce the price. 99% of the problem with expired listings can be fixed by adjusting the price to reflect the true market conditions. 8. Offer them a guarantee. Most expired listing owners are reluctant to “get tied” to another agent because they are worried about a repeat of the previous disappointment. Guarantee your work.
If you commit to get the real estate training necessary to HELP the expired listing owner they will HELP you build a pipeline of good salable listings.
All Star Coaching thought for today: A wise man will make more opportunities than he will find!!
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.