Ever since the dawn of time, many businesses have started up, and some businesses have succeeded.  Far more businesses have failed than have succeeded, of course, and it's really no mystery why.

Surprised?  I was, too, when I first heard all this.  Here's the deal: Businesses that  succeed (at least in industrialized nations such as ours) developed marketing systems using the five elements listed below; business that fail usually have NOT had these elements in place.  If you're interested in joining a select group of businesses that thrive, consider creating your own can't-fail marketing system using five core elements documentation, support, vision, focus, and purpose.