CLARITY OF PURPOSE: This means having a crystal clear and concise statement that distills the essence of your value to a particular and specific customer base in seven to nine words.  (No kidding!)  Most people call this an elevator speech.  Bottom line, if you can't articulate your business's value in fewer than ten words, you're going to have a hard time making your case.  Sound impossible?

 

It's not, but keep in mind that a killer elevator speech is just the beginning, but what a beginning!  Do you know the old adage "Well begun is half done"?  That's how your elevator speech can help you. 

 
Posted by Chris Pollinger on 12/28/2007 09:17 AM   Comments (2)   , , , ,  

2 Comments on Creating a Can’t-Fail Marketing System – Part 6 of 6

Once again Chris,

Sound advice for those of us that need to clarify what it is we do and how we are going to go about doing it.

Take care!

RJH

12/28/2007 09:35 AM by Empire Realty

Great advice, Chris!  We should all get started on these tips for the New Year. 

12/28/2007 01:23 PM by Brigita McKelvie - Lehigh Valley, PA, Residential, Rural & Horse Properties (Vision Realty Group)

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Real Estate Trainer: Chris Pollinger (Mastery Coaching)
Chris Pollinger
San Clemente, CA
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Mastery Coaching

Office Phone: (949) 448-5624
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Leadership, Strategic and Business Coaching for Real Estate's Elite.

 


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