I've been asked this question quite frequently from Realtors during this past year.
My answer is "Absolutely you should market in this type of real estate market, as well as any other real estate market conditions...you just change your style for each condition".
We should all remember the basics of marketing...You Need To Get Yourself & Your Message Out There In Order To Reach Your Audience! If you are running ads, promotions and sending marketing messages of "Now is a great time to buy or sell" you are wasting of your money in this type of market.
So, do you change your marketing approach during a declining real estate market? Yes! Your marketing needs to be specific in order to be appealing. In a soft market, you can't get away with not having a niche marketing style. You need your audience to perceive you as the specialist...the one to call...the one to get the job done for them.
So, how do you get a niche marketing style? You contact me for help! We'll discuss your areas of expertise and what your goals are for 2008 in order to achieve them. My job is to help your business grow and to keep your costs low while helping you succeed in reaching your goals.
As others are pulling back on their marketing, you need to expand yours. Let's focus in 2008 on increasing your market shares! Don't get caught up in the same fear that consumers are facing!
Contact me to get the New Year started in the right direction for you!
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You just need to adjust the marketing so that it catches people's attention, and it depends upon the market conditions what niche you should approach.