Home Staging is the Remedy to a Price Reduction

Everything we purchase is marketed aka “staged” to grab our attention, create desirability persuading us to buy a particular product. For example department stores hire design experts to stage window fronts to get you in the door where you find manikins adorned in the latest fashions all tailored to get you to buy their products……and it works.  

You may not be aware, but we stage ourselves everyday

Whether we’re going to work, on a date, a job interview, black tie event, a party, a wedding, a funeral, ect., to some degree we stage ourselves every day.

Why would you not stage/ market your home, your biggest asset?!  

Provided that the home is priced right, home staging is a short term marketing tool to sell your home quickly and for the right price. You only have a short window to wow buyers, create a buzz, increasing your home’s desirability so offers start rolling in. This is where you drive buyers to your door, or drive them to your competition.  

A good home stager will focus on highlighting your home and its architectural features

We create emotional connection points (a future blog) and present your home in its best light.  Staging includes everything from decluttering, cleaning, organizing to rearranging/repurposing furniture, updating with art and accessories in a way that best complements your home and its architectural features.

Every room needs to have a purpose and make sense to buyers

Home staging takes the guess work out of furniture arrangement and demonstrates to buyers how they can maximize your home’s square footage.  Whether it’s an open floor plan or an odd layout, a good home stager will demonstrate to buyers how they can utilize each room so they can easily picture themselves living in your home.

Why accept a price reduction costing you tens of thousands of dollars?

Consult a professional home stager who will guide you and showcase  your home so it stands out from the competition, driving more foot traffic to your door. To learn more about preparing your house for the market and how professional staging can transform your home, call Kristine Ginsberg of Elite Staging and Redesign at 201-602-2562. We will work together to sell your home quickly and for top dollar!

 If you enjoyed this post click:   Thank You! 

Elite Staging and Redesign - Kristine Ginsberg - 201 602 2562

 

Home Staging Morris County - Staged to Sell, Designed to Live!

You have 90 seconds to make a great first impression once your home goes on the market. Consult a Morris County professional home stager serving Union, Essex, Sussex Counties for that competitive edge so your home stands out from the competition, selling faster and for top dollar!  

Elite Staging and Redesign offers home staging services to North Jersey homeowners, real estate agents, banks, builders, and investors in preparing homes to stand out in today’s real estate market. For a consultation on vacant staging, lived in homes or interior redesign projects call Elite Staging and Redesign at 201-602-2562.

Morris County Home Staging Website: Elite Staging and Redesign

Morris County Staging: Portfolio

Email: Kris@elitestagingandredesign.com

 

           

 
This post has been included in New Jersey Real Estate News Morris County, NJ Real Estate News
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61 Comments on Home Staging is the Remedy to a Price Reduction

20 Most Recent Comments Displayed Show All

APR
28
2012
874,911 Points 48 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

You are so right! The 'making sense of each room' is the clincher! 
6:17am • #42
729,581 Points 15 Featured Posts Outside Blog Called Shot Master

Kristine, I think staging can make a big difference when selling a home. Buyers need to see the purpose for each room in the home.

6:41am • #43
374,813 Points 7 Featured Posts Localism Sponsor Outside Blog Hit Router Called Shot Master

Very nice Kristine ~ home staging is a great way to avoid those unwanted price reductions. Updating the photos of the home after the staging and doing new fliers and marketing the home again, should all help get those interested buyers to the home.
7:32am • #44
9 Featured Posts
Kris, Great post.. It would be great if all sellers figured this out! I think the ROI for staging would far outweigh the same amount invested into our falling stock market... Have a great day!
7:42am • #45
299,908 Points 7 Featured Posts Outside Blog Attended Rain Camp

Hi Kristine, great post and so true. Although sometimes the sellers don't have the upfront money for staging since they only have equity, and I think stagers don't wait for escrow to close to get paid.

 
8:26am • #46

Your photos are great Kristine.... keep up the great work!
Vickie Lynn McLeroy
8:36am • #47
700,478 Points 39 Featured Posts Outside Blog Called Shot Master

Well I'm going to add that what 'if' the price is right but the house on the inside is all wrong? That's what staging helps do - make the house the best it can be for the price. Showing the house off to it's best advantage. If after awhile, the staging doesn't work you must follow up with that price reduction.

Good post.
10:58am • #48
1,096,826 Points 25 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Kristine. I totally agree. I have an agent friend that has a newly constructed house on the marekt (2 years) and I suggested that she stage it..... by staging the house I think she would definitely get an offer.
11:11am • #49
1,029,218 Points 238 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Kristine- so sorry for being so late to congratulate you on a very well deserved Feature.  I wish more sellers understood that the condition of their property does play a role in getting their home sold.  Love the collage!
12:23pm • #50
378,688 Points 84 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I wrote this post and have been staging a large home for the past 2 days (pictures coming) and only logged on now. Thank you everyone so much for all your comments and opinions. I am the first to tell a client that unless their home is priced at fair market value all the staging in the world won't help. Luckily I mainly work with Realtors who are smart, seasoned and pros at pricing homes right the first time. Staging is but a marketing tool to present the home in its best light in person and with professional MLS photos. 

I've staged homes where the client thinks they should ask for more when I'm done and I ALWAYS tell them DON't DO IT, because no one is over paying for a home just because it's staged. Staging and excellent MLS photos will get it noticed and drive more foot traffic increasing your odds of selling and that is the goal; not to think you will dupe buyers into paying more because it was staged. I think it takes expert pricing, location and staging - in that order to help sell homes sell faster at fair value. My job is all about presentation and driving more foot traffic by showcasing a home in its best light and fixing any issues decreasing the negatives.

Thank you again and I love your input - just know I think we are on the same page. ~Kristine

 
2:33pm • #51
1,050,761 Points 285 Featured Posts Outside Blog Called Shot Master

Kristine, Sounds like your sellers will be on track by staging properly and NOT raising the price.  It's got to be a killer combo of the two to have the best impact in a competitive market.
3:03pm • #52
515,816 Points Outside Blog Called Shot Master

It is really important that agents get the concept. A lot of the homeowners do know what to do.
6:11pm • #53
1 Featured Post Outside Blog

Hi Kristine, my team just learned that staging is key and helps you get the home sold quickly for top dollar. We definitely recommend staging to our investor clients. Congrats on the feature. ~ Marisa
8:13pm • #54
APR
29
2012
1,053,194 Points 2 Featured Posts Called Shot Master

Wow..those floors really are the star and you show them off well in the after photos..love before and after blog posts!
6:49am • #55

Great post, Kristine!  So well said anyone reading this, or having this being said to them should realize without any doubt or hesitation, staging should be mandatory in selling a home today.  Thanks for another great post!
7:57am • #56
177,110 Points Outside Blog
price and location are the first determinates. a well staged home, priced properly will attract more offers then one that does not present well. what is the cost factor?
8:24am • #57
1,327,210 Points 188 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I love the analogous concept Kristine that we stage ourselves everyday. Good staging can make up much more than a price reduction and increase the price offers. Wonderful points!!
9:04am • #58
516,288 Points 5 Featured Posts Outside Blog Called Shot Master

Kristine,

This is so true and well put.  I remember when you proved the point by staging yourself.   That was a great post as well.  Nice job!
11:25am • #59
610,837 Points 40 Featured Posts Outside Blog Called Shot Master

Kristine, well written - we do "look first", then inspect later.  Visuals are SO important and a well staged home WILL bring the highest dollar, typically in the shortest time.  
12:00pm • #60
587,735 Points 56 Featured Posts Outside Blog Called Shot Master

Hi Kristine. You have hit this one out of the Park. Staging correctly can save home owners thousands of dollars. Those price reductions often cause sellers to lose money, when staging would help them to keep money on the table. I always suggest home staging to my clients.
3:05pm • #61

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Kristine Ginsberg Morris County, NJ Stager

Morris Plains, NJ

More about me…

Morris County, NJ: Elite Staging and Redesign, LLC

Address: Morris, Essex, Union Counties, Morris County, NJ, 07950

Office Phone: (973) 206-1301

Cell Phone: (201) 602-2562

Email Me

Morris County, NJ Stager - Staged to Sell, Designed to Live


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