The Approach
The first few seconds, when your Sales Associate arrives with a potential buyer, can literally make or break a sale.
Make certain that the first things to come into view are neat and attractive.
The Entry
The front entry area and front door should be warm and inviting. The area should be swept clean, and the door
itself should be in good repair (painted, if necessary). A seasonally decorative touch can set the proper inviting tone.
The View
Windows should be clean and sparkling in order to maximize the light entering the home and to provide an
inviting scene from the exterior. Keep curtains and window coverings open whenever possible to achieve a bright,
open effect.
The Surroundings
Faded or worn paint or papers on the walls and ceilings can create a drab effect throughout the interior and will
leave an impression in the buyer's mind that is hard to erase. Spruce up, paint up, touch up.
The Furnishings
A cluttered look makes every room seem smaller than it really is. Remove extra furnishings wherever possible to
give your home a clean, simple appearance. Remember, the buyer is trying to visualize how their furniture will fit in
the home. Make it as easy as possible.
Storage
One of the first things a typical buyer looks for is adequate closet and storage space. Maximize the size of your
closets by removing excess items and neatly arranging those items that remain.
Bathrooms and Kitchen
These areas should be clean and spotless. No matter how relaxed the buyers may be in their present home, they
will invariably downgrade the desirability of a home if the kitchen and baths are less than spotless. Make sure
everything shines!
Fix The Little Things
Loose door knobs, doors that don't close all the way, screens off the track, and cracked window panes are all a part
of everyday life except when you're selling your house. Little things undone can suggest neglect to a fussy buyer.
For top dollar, it's smart to fix these items.
Shed Light on Dark Areas
Whenever possible, make sure the lights are turned on in areas of the house that appear dark.
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