It took me a while before I realized that people buy homes based on emotions. That's right. They love the home and want it. Of course they want it subject to certain things, but want it they do. They usually fall in love slowly perhaps starting out with the neighborhood, then the street it is on and finally the lot or the house itself

HOW DO I LOVE THEE...LET ME COUNT THE WAYS

From there it can be the floor-plan, colors, presentation, kitchen arrangement,white picket fence,  master or family room. Perhaps they looked into the back yard and saw their dream garden or pool or BBQ area. You start adding these things up and you get past love at first sight. You want to propose marriage at this point hence purchase the home

STAGERS.... THE PERFUME OF THE INDUSTRY

Stagers play a big part in the selling for premium money. Don't doubt this for a minute. They are the smell that comes from the jasmine, the beauty in a sunset and the sound of a rushing stream these stagers. They then take what is going on inside of them and apply it to the house. A beautiful home is then born almost instantly

CURB APPEAL

Curb appeal is a proven dynamic. Trash, unpainted curb and mailbox letters, faded front doors or dirt yards speak volumes of "don't buy me" words and we know this because the opposite is true too. The first impression has long been established as an indicator. Unless the house is a steal, this is a deal killer for most

SET THE HOOK

If your home has a custom removable mirror, chandelier, window treatment, BBQ, or appliances, consider throwing them in when trying to seal the deal. That's the hook and the house is the bait. Allow for this prior to pricing and have this trigger ready to be pulled

I LOVE YOU

People buy houses because they love them...not like them

 

 

Richie Alan Naggar          Ran Right Realty       Riverside, Ca

Real Estate Broker and AUTHOR of the popular "PEARLS SERIES" of books on LIFE and LOVE

Richie@RanRightRealty.com         Richie@Pearlsforthesoul.com

PEOPLE FIRST...THEN BUSINESS

 
This post has been included in California Real Estate News

6 Comments on EMOTIONS SELL HOMES

APR
26
2012
111,347 Points 8 Featured Posts Outside Blog Attended Rain Camp

I couldn't agree more Richie.  It always amazes me when I watch perfectly rational people fall in love with a home simply because they love the paint colors!
7:10am • #1
838,594 Points 69 Featured Posts Outside Blog Called Shot Master

Marti is a smarti...Yes, to your comment. How do we know what is going on in someone else especially if they don't share? Then, when we do find out, we glimpse a little of our fellow man and how they view life
7:44am • #2
1,420,566 Points 41 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

A good salesman knows this. .

People buy in emotion and their reasoning cancels it. . unless their need is bigger than their reconsideration 
7:50am • #3
838,594 Points 69 Featured Posts Outside Blog Called Shot Master

Fernando...fascinating all so true comment...good summation for us all on the subject matter
7:57am • #4
275,890 Points 17 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Even though I always counsel my buyers NOT to fall in love with the house until after closing, they never can pull it off.  They do fall in love!
8:02am • #5
838,594 Points 69 Featured Posts Outside Blog Called Shot Master

Kathryn...Once some sort of attachment is established....it is harder to let go. THINK: That is why they don't name pets on a farm...It is hard to eat your friend...
8:05am • #6


What does the graphic say?
Leave a response…

(optional)
Spam Prevention: