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REAL ESTATE INTERNET MARKETING - WHY?

By
Real Estate Agent with RE/MAX Executives

My first website was launched in 1997.  It was obvious to my husband and I that internet marketing of real estate was the most exciting innovation we had seen in our long real estate career.  Of course, that website has been updated many times since then and is one of the most comprehensive and informative sites on the internet.

The following graphs developed by the National Association of REALTORS in 2007 are self explanatory and show just how right we were.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

However, the second graph shows which information sources are most important to the consumer.

 

 

 

 

 

 

 

 

 

 

 

 

 

My website incorporates the first two elements of the second graph.

Over the past 10 years we have spent thousands of dollars and time creating reciprocal, linking relationships with other real estate related websites.  That effort has resulted in my website now being linked to more than 1,000 websites.  Just GOOGLE my name, Karen Kruschka, and you'll readily see how effective our efforts have been.

Your listing is sent to my website over a direct feed and is immediately available to be viewed on more than 3,000 websites around the world.

Additionally, we pay for PREMIUM POSITIONING OF OUR LISTINGS on major real estate portals and search engines.

I utilize software that enables me to create and upload (with its' own URL) a virtual tour of your home - it also appears on a separate domain name which I own SEEAVIRTUALTOUR.COM, on major search engines and there is a rider on my yard sign directing people to it.

  Yes, we believe internet marketing is "here to stay."

Contact me for further information and assistance

 

  

 

 

 

 

Comments(30)

Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"
Donna,  Thank you and the best to you in 2008, also
Dec 30, 2007 08:34 AM
Svetlana Stolyarova
Local-n-Global Realty, Cleveland and International Real Estate Solution - Mayfield Heights, OH
Local-n-Global Realty, Broker 216-548-4663
Karen - thanks, that's inspiring. Your experience in both real estate and internet marketing must be rewarding for all your clients. What a combination! Happy and prosperous New Year!
Dec 30, 2007 03:26 PM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"
Svetlana  Thank you for your comment and Happy New Year
Dec 31, 2007 01:02 AM
Colleen Fischesser Northwest Property Shop
NextHome Experience - Chelan, WA
A Tradition of Trust in the Pacific NW since 1990!

Karen, the reason for your success is that you're experienced but over the years, have been willing to change, adapt and learn all this wonderful new technology. Congratulations, you're doing a great job getting maximum exposure for your clients!

-Colleen

Dec 31, 2007 02:54 AM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"
Colleen,  Thank you.  Accepting change is not always easy, but necessary,  Karen
Dec 31, 2007 04:29 AM
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Naoma Doriguzzi - Virginia Beach, VA

I am in love with the internet.  Unfortunately, since I work for a big company they won't allow us to have our own personal websites but a personal page on the corporate website.  So, I am limited as to what I can do on the internet.  Congrats on your continued success!

Dec 31, 2007 07:36 AM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"
Naoma Thank you, Karen
Dec 31, 2007 07:40 AM
Whitney Yasso
Sliva Captial - Honolulu, HI

When I begin in Real Estate I am going to market 80% online and the other 20% else where.

The internet is a very god tool and more people are using it...

Dec 31, 2007 08:44 AM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"
Whitney,  Thank you and good luckin your new real estatecareer, Karen
Dec 31, 2007 08:50 AM
Steve Harless
Resolution Realty - Las Vegas, NV

Karen: I dont know WHAT I WOULD DO with out my website,,,, its just part of everyday business now.

Steve Harless

Dec 31, 2007 08:55 AM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"
Steve,  I know what you mean - I hope it never becomes illegal, Karen
Dec 31, 2007 10:20 AM
Scott Wall
StoneHouse Realty, Inc - Bristow, VA
We live in the information age. People want data fast and with little effort.  They also want to feel like they are in control.  The internet gives them this.  If you don't have a web-site or blog, you are second tier in the profession.  Good blog.
Jan 01, 2008 08:57 AM
Vanessa Stalets
RE/MAX Elite - Brentwood, TN
REALTOR, Brentwood TN Homes, Real Estate
Karen- You ARE a smart cookie! I have reduced all my advertising to the internet as well. It is really the only way to go. I have 2.5 Million buyers surfing the MLS just as hard as the $100,000 treasure hunters. It works too. I recently got a great listing opportunity fromm my AR blog being on google first page on a search for TN agents in my area, and have had 5 possible buyers contact me from my website in the last week alone. I am going to check out your website. Thanks as always Karen, for the help and the wisdom...
Jan 01, 2008 10:42 AM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Scott,  Thank you for the comment - I agree 100%

Vanessa,  Thank you - I am not ist on Google with AR, but I am with my website,  Karen

Jan 01, 2008 09:05 PM
Tina Merritt
Nest Realty - Blacksburg, VA
Virginia Real Estate
Glad to see someone with your years of experience willing to embrace and accept change.  Too many have been fighting it for the last 10 years and are just now learning how to use a computer.
Jan 01, 2008 10:38 PM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"
Tina  That's why I've been able to continue over 30 years - thank you for your comment
Jan 01, 2008 11:23 PM
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT
I just saw a new report by the California Assoc, of Realtors (CAR), and according to them, 86% of people that bought a house looked on the net BEFORE contacting a Realtor...and the other 14% looked on the net afterward.  Thats 100% of buyers!!!!  It's an internet ruled world....
Jan 01, 2008 11:40 PM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"
It is an internet ruled world and that makes it an entirely different world
Jan 01, 2008 11:50 PM
Chelle Gassan
RE/MAX Regency and Staged Homes VA - Bristow, VA
NOVA Realtor and Stager
Thank you for being on AR, you are a wealth of info.  I appreciate learning from someone with so much experience in the business.
Jan 02, 2008 01:33 AM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"
Chelle  You make me blush - it doesn't go well with my white hair (premature I might add)  lol
Jan 02, 2008 03:49 AM