Alright,
your
ready!
You've
planned
and
designed
your
ad,
prepared
it
and
gotten
all
of
your
other
sales
materials
in
place.
You
are
ready
to
get
it
out
there
and
generate
those
sales!
So,
you
place
the
ad
in
your
local
paper
because
after
all
it
is
local
in
your
town,
your
area,
so
it
has
to
be
a
good
place
to
market.
You wait
for
the
phone
to
start
ringing
or
the
front
door
to
start
swinging
with
potential
clients,
hoping
to
be
like
the
guy
in
that
picture
right
there!
But,
your
ad
has
run
all
week
now
and
notta,
zip,
zilch,
a
big
ZERO.
No
swinging
doors,
no
possible
clients,
no
ringing
phone.
What
happened?
Your
disappointed
and
concerned,
your
checkbook
is
lighter
and
you
know
it's
going
to
hurt
your
future
advertising
ideas.
No
new
business,
no
new
capital
to
work
with.
So
now
your
sitting
there
like
a
bump
on
a
log,
not
knowing
what
to
do
next.
That
doesn't
look
fun
--->
Has
this
ever
happened
to
you?
I
am
sure
it
has!
Most
businesses
go
through
these
frustrating
yet
very
expensive
experiments.
An
important
key
to
having
a
successful
advertising
that
works
is
selecting
the
right
advertising
medium
to
use.
If
you
don't
select
the
right
advertising
mediums
you
are
wasting
money
and
really
impacting
your
bottom
line.
Which
some
don't
ever
recover
from
because
they
give
up!
(I
should
know,
I
have
been
down
that
road
a
time
or
two,
so
yes
I
had
to
learn
the
very
hard
way!)
Not
to
mention
there
are
several
ways
and
places
to
advertise
for
free,
but
I
will
talk
about
that
another
time.
Usually
I
end
up
talking
about
it
and
get
into
a
completely
different
topic
cause
it
just
flows
out
of
me
sometimes..
but
never
said
I
was
perfect!
Sometimes
people
select
advertising
mediums
for
all
the
wrong
reasons.
Just
like
advertising
in
local
newspaper
most
think
it's
a
great
way
to
market
but
just
because
it'
local
doesn't
mean
its
good
does
it?
Of
course
not.
Your
clients
that
you
need
probably
don't
read
the
newspaper
or
that
part
anyway.
Alright,
my
fingers
are
tired....tomorrow
I
will
put
out
the
second
part
of
this
article.
I
can't
wait
to
finish
it,
I
hope
you
can't
either!
"Success never
happens in a straight
line. There is always
going to be twists and
turns, ups and downs.
Just remember that
conquering those will
make you successful!"
8 Comments on Wasting Money On Advertising..Part 1
Marey, when nothing happens it does make you wonder that you have completely missed the target.
If you can't afford to invest in a thorough, professional marketing campaign, you can't afford to advertise at all.
There is nothing more fallacious than this business of discontinuing print media advertising "because everyone knows most buyers are coming from the Internet." Using the Internet as your sole marketing strategy is a quick way to go out of business.
Marey, I think I have found that the best advertising we can find is either free or cheap. Word of mouth advertising (also known as referrals) is without a doubt the cheapest since it is free. All most websites cost is nothing (like AR for example)
Stephen -You are right. The best are cheap or free. Referrals are great as well. Thanks for stopping stephen and sharing your thoughts. Have a great night!
Virtual Assistant offering expert marketing and secretarial skills to real estate professionals throughout the United States. We can help you with your everyday tasks and much more, just ask us!
Marey Hoeppner- Kalamazoo, MI Virtually assisting you anywhere..
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Marey, when nothing happens it does make you wonder that you have completely missed the target.