There is a Difference Between Decorating and Home Staging

Reblogger Lyn Sims
Real Estate Agent with RE/MAX Suburban

staging advice,selling advice,There definitely IS a difference between Decorating & Staging as this post points out!  Just because your home is wonderfully decorated doesn't mean it appeals to the most amount of buyers. It could actually be too personalized for the market.

Read on and get great advice from Kathy Nielsen a popular stager in Atlanta.



Original content by Kathy Nielsen

One of the biggest misnomers when it comes to preparing your home for the market is that staging is a lot like decorating. The truth of the matter is that while there are some things that are similar, there are some huge differences between the two.

Let's first review the similarities between decorating and staging:

  • Both require furniture and accessories
  • You shop for both (stagings and decorating) at the same stores.
  • Both aim for the home to look nice

Here are the differences:

  • When decorating, you're striving to achieve a look that YOU like. When staging, it's NOT about you. Instead, it's all about the potential buyer.
  • When staging, it's all about selling the "real estate" the home has to offer. For example, the extra chair in the living room, which may look great in a decorated home, may just be eating up too much space if the home is placed on the market.
  • Decorating is very personal. Staging is the exact opposite. In our Atlanta home stagings, we minimize the personal touches (e.g., family photos, mementos, etc.).

As you can see, the difference between decorating and home staging is huge. Here at, we understand the differences and apply them when staging a vacant home. We focus on highlighting the features, maximizing the amount of visual real estate the home has to offer, and target the demographic of the buyer.

Here's a collage of some of our Atlanta home staging after pictures:

Atlanta House Stagger serving metro Atlanta

 Originally posted at


Home Staging Atlanta - Kathy Nielsen - 678 522 8392

RESA Professional Stager of the Year - Southern Region 2011

Whether your home is vacant or occupied, this Atlanta Georgia Home Stager, Kathy Nielsen, understands what it takes to sell a home quickly. Her homes have graced the pages of several publications, appeared in TV commercials as well as on HGTV's hit program Sleep On it.

With years of experience and a massive inventory - Kathy makes the perfect choice.


Atlanta Home Stager Logo




Home Staging Website:  Home Staging Atlanta

Before and After Pictures: Atlanta Home Staging Portfolio:


Blog: Atlanta Home Staging












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Team Honeycutt
Allen Tate - Concord, NC

I had never thought of the difference between decorating and staging exactly this way before but it makes total sense to me. Staging is a big help in selling a home.


Apr 28, 2012 05:05 AM #1
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Betty:  I have had sellers confuse the 2 before. It's not the same thing. You decorate for 'you' personally & decorate for your buyers when you finally sell.  Decorating often has too many distractions & collectibles about.

Apr 28, 2012 05:40 AM #2
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

That's a wonderful explanation of the difference between the two. You want buyers to feel like they're in what could be their home - not guests in your home.

Apr 28, 2012 06:04 AM #3
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677

This makes a lot of sense.  I  have never thought about it this way before.  Great re-blog!  Thanks.

Apr 28, 2012 06:10 AM #4
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Marte:  Great point. 

Cindy:  Good thoughts from Kathy.

Apr 28, 2012 07:07 AM #5
Ellen Caruso
Daniel Gale Sotheby's International Realty - Glen Head, NY

Lyn, why is it that I'd love to live in a staged home rather than a decorated home? It must the design aestetic that appeals to me. Always so crisp and formal, yet inviting.

Apr 28, 2012 10:12 AM #6
Kathy Nielsen - Marietta, GA
Atlanta Georgia Home Stager

Thanks for the reblog, Lyn. 

Ellen - I've had homeowners contact me that are not selling but they too like the look of a staged home and want that look duplicated in their own home.


Apr 28, 2012 09:31 PM #7
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Lyn Sims

Schaumburg IL Area Real Estate
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