The real estate "season" is in full swing in Portland, Oregon and other markets across the country. Many areas are seeing increased activity and less inventory, a welcome change from the past few years. One of the marketing tools available to agents and homeowners is home staging, and savvy consumers are discovering how staging can help homes sell faster.
Home staging is one part of the winning formula, which also includes:
- A listing agent with great marketing expertise
- Sellers who listen to their agent's advice on the best listing price
- A home that is in good condition and presented well (that's where home staging comes in)
The Oregonian newspaper interviewed several Realtors and also contacted me for information on how staging can help sellers in today's market get a faster sale. As it happened, during my interview they asked if I had a recent success story and they included it in this article: a Portland OR home I'd staged recently sold in 2 days -- and both the sellers and the listing agent credited the staging as an important factor in the sale.
If you're selling your home, contact a local professional home stager for advice on how to best present it for potential buyers. It's a lot more than "decluttering" and savvy stagers can steer you to easy cosmetic fixes for the best Return On your Investment, as well as staging tips to make sure your home appeals to your target buyer.