Real Estate Blogging to Make Money - My Nightmare, Your Dream!

Services for Real Estate Pros with ActiveRain

I have this recurring nightmare .......... actually, some nights it's more of a dream, other nights it is most definitely a nightmare. It all depends on the outcome.

Phil Faranda and I are thrown on stage together and asked to go head to head in a battle of wits over blogging. He is academically practical and precise, giving all kinds of actual examples of posts he has written that have lead to closed transactions. I wax philosophical about the collective experience of thousands of ActiveRain members and prod him with slides showing Google analytics data. He immediately fires back with a slide showing a huge commission check, followed by 10 similar slides, only the commission number changing. With each commission check, I can sense him trying to rub it in just a little bit more.

"With this one, we went on vacation.......with this one little Jenny has a great little college fund.......with this one I put the down payment on my new Benz......with this one I bought ActiveRain and now I'm your boss"

Feeling a little bit outmatched, because I know money talks, I make some smart ass remark about the size of his bank account in comparison to other measurable things, as I try to impose my physical presence over's at this point, every night, the dream goes one of two ways. In the nightmare, Phil doesn't take kindly to my short joke and throttles me with no mercy shown (repeated crane kicks, all the while mocking "who's short now? crane kick to the face!").

In the dream he shows an 11th slide with an even larger commission check on it. "And because you were such an inspiration, I'd like to give you, Bob, this commission check" (and this is when I wake up)

Needless to say, I refuse to share a stage with Phil. But I'm not scared of a little webinar.

This Thursday, May 3rd, from Noon to 3pm Eastern Time, I will be joining Phil, and a few other great folks to talk about blogging as a practical application for your real estate business, all brought to you by SMMCamp 15. We'll get to hear from a few people that are using their blog to actually close transactions and make new connections in their business.

We hope you can join us.

Ross Hair and the crew at Social Media Marketing Camp have a great philosophy when it comes to any topic in the social sphere. Dig deep! Instead of just glancing over things and giving you a high level view of a few different things, they take one subject and break it down. That's what we'll be doing with real estate blogging on Thursday.

If you are looking for some guidance and great insight on what to write about so that your blog has the best chance of helping you earn a new client (or many new clients) I sure hope you can join us for all or part of the presentation on Thursday. If it doesn't meet your expectations, I'll give you your full price of admission back! (Did I mention it's free?)


Posted by

Bob Stewart
ActiveRain Ambassador


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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Linda Sabo 04/30/2012 10:49 AM
  2. Martha Brown 04/30/2012 04:38 PM
  3. Martha Brown 04/30/2012 04:43 PM

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Brenda & Ron Cunningham
West USA Realty - Phoenix, AZ
Realtors, Homes for Sale - Phoenix Metro

Looking forward to this.  I am sure that I can use some really great ideas.  Hopefully I am not busy during the webinar or you have it recorded...

May 01, 2012 02:51 PM #60
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Bob, I registered.  Ihave an overrlapping committment so I am hoping it gets recorded and posted here.

May 02, 2012 03:06 AM #61
John Cannata
214-728-0449 - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

I cant tell from his profile picture, is he really that short? :-)  Phil is a good guy.

May 02, 2012 09:46 AM #62
Cindy Marchant
Keller Williams Indy NE 317-290-7775 - Carmel, IN
"Cindy in Indy" , Realtor, Fishers Real Estate

should be a good one...Phil is a great example of how to get it done...

May 02, 2012 03:29 PM #63
Adrian Willanger
206 909-7536 - Seattle, WA
Profit from my two decades of experience

Bob, that's quite an introduction, I'm sure the class will be even better than the dream filled with ideas and strategies to incorporate blogging into your business model. Thanks for sharing this. 

May 02, 2012 04:16 PM #64
Ann Nguyen
Dickson Realty - Truckee, CA
Lake Tahoe Truckee Homes For Sale

This sadly coincides with ActiveRain bootcamp :-(  I truly hope there will be a recording.

May 02, 2012 04:23 PM #65
Judi K Barrett
Judi Barrett~Integrity Real Estate Services~Idabel, Oklahoma - Idabel, OK
BA, Integrity Real Estate Services -IDABEL OK

I plan on being there and really look forward to it.

May 02, 2012 05:54 PM #66
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate


I'm looking forward to this one. Real people who are making it happen.


May 02, 2012 06:28 PM #67
Bob Crane
Woodland Management Service - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks Bob, I am registered and looking forward to attending and learning tomorrow, I hope you record it as well for later absorption.

May 02, 2012 09:24 PM #68
Bill Fields
Bill Fields Learning Systems - Treasure Island, FL

I see the hackers are even getting posts on your blog too.

May 03, 2012 06:12 AM #69
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

This sounds like a "must do" event for anyone that is serious. I'm registered and looking forward to it!

May 03, 2012 08:26 AM #70
Sharon Parisi
Keller Williams Dallas Premier Realty - Dallas, TX
Dallas Homes

I am traveling and hope that you will address this topic again! All your presentations are the best of the best!

May 03, 2012 10:32 AM #71
Loreena Yeo
3:16 team REALTY ~ Locally-owned Frisco TX Real Estate Co. - Frisco, TX
Realtor® | Frisco TX Community Ambassador
Sounds like a recording is in order. Got to do my MCE. Otherwise, I'd be there for you and Phil.
May 03, 2012 11:10 AM #72
Cynthia Larsen
Safe Haven Realty - Cotati, CA
Independent Broker Serving Sonoma County, CA

Great seminar, loved looking at what everyone is doing. Thank you.

May 03, 2012 11:20 AM #73
Georgie Hunter R(S)
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

That's today!  Sorry, but other plans have already been made.  I wish you the best.

May 03, 2012 11:48 AM #74
Lynn Afton
Greenridge Realty Oakmont - Big Rapids, MI
REALTOR® Near Big Rapids, MI, Mecosta County
Was this recorded so it can still be seen?
May 04, 2012 05:56 AM #75
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Bob, Thanks to Active Rain forputting this on.  And thanks for recording it and making it available to review again.

May 04, 2012 09:26 AM #76
Phaedra Hubbard
My Florida Home Store - Clearwater, FL
Clearwater, Dunedin, Palm Harbor Real Estate Exper

I am going to see if I can find it recorded because I did miss it and was looking forward to it.

May 06, 2012 06:27 AM #77
Dylan Taft
Dylan Taft Broker/Owner Taft Street Realty, Inc. - Woodstock, NY
Ulster County Area Consultant

I'd love to view the recording too!  Looks like I missed a good one!

May 26, 2012 09:01 AM #78
Terkel Sørensen
Real Estate Places - Temecula, CA
Realtor, 951.805.0773 , Bank owned and Short Sales

Hi Bob, 

ok, so I found that I have posts will 1000 clicks over a year or two... next up... how do I capitalize on that?

Jun 22, 2012 10:14 PM #79
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Bob Stewart

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