What do women want? How is this relevant to real estate? Well, if you are asking how this is relevant to real estate, maybe you should simply move on to the next post. You are probably hopeless.
What Women Want, the romantic comedy with Mel Gibson and Helen Hunt, does a wonderful job exploring this question. The movie is funny in that it is so true. Mel Gibson’s character is in advertising and the company he works for realizes that it needs market to women. As a female, I found it hilarious watching Mel Gibson shaving his legs and trying to think like a woman.
So, what do women want? Do you think you know? Let’s just say you are working with a female buyer. Is she going to be interested in a gorgeous bathroom or a well-appointed kitchen? Maybe, maybe not. She might be a horse person who is more interested in a nice barn. Making the assumption that she will be more interested in the kitchen is just about as risky as a man buying his wife a vacuum for Valentine’s Day. Granted, she may be thrilled to get a new vacuum cleaner, but she probably won’t be. Vacuum cleaners aren’t exactly romantic and Valentine’s Day is a romantic holiday.
So, HOW do you know what a woman wants? Just ask her. Then listen to what she says. At the same time, let her know that you appreciate her. Women want to be appreciated. Mel Gibson finally learns that in the movie.
Actually, this advice is true for all buyers. What do buyers want? Ask them. Listen to them. Let them know that you appreciate them.
Buyers, if you are looking for horse property or a rural house in Colorado, please do not hesitate to call me. I will listen to you and help you find what you want.
Sincerely,
Sondra Meyer, CPA
Horse Property Specialist
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