Look around you. It’s likely that you’ll see some type of billboard or ad with a REALTOR®’s face on it. But have you noticed that Realtors seem to sell themselves in the same way? “I’m the best!,” “I’m #1,” “I’ve won 10 awards!”
So the question is, how do you differentiate yourself and your services? How do you set apart your real estate marketing from that of your competition?
When all agents are essentially saying the same thing (that they’re the “best” or “top performing”), you need to take another, more effective approach.
Do you go above and beyond for your clients? Have you received some really superb testimonials? Do you provide extra, value-added services that most Realtors don’t typically provide?
If so, these are the things you’ll want to mention when marketing yourself. And when we say “marketing yourself,” we’re not just referring to taking out billboard ads. We’re talking about any kind of real estate marketing that you do, from email marketing to direct mail.
A real estate CRM is key
A real estate CRM is extremely important when it comes to marketing yourself effectively and building your business based on referrals and repeat clients.
A real estate contact management and marketing software like IXACT Contact comes with pre-designed marketing Activity Plans. They’re created specifically for you, real estate sales professionals, and are proven to help you convert more leads into listings and stay in touch with your sphere of influence (SOI) more effectively. Click here to watch our tutorial videos on creating and assigning marketing Activity Plans.
Each marketing Activity Plan in the system comes with pre-written marketing emails and letters. These emails and letters were created by real estate marketing experts and were crafted to make you stand out and differentiate yourself from your competition.
You’ll also want to use the pre-designed and written monthly e-Newsletter in your real estate CRM to send to your prospects and/ or clients. The e-Newsletter contains interesting and useful articles that homeowners will look forward to receiving.
By sending an e-Newsletter every month, you’re staying relevant and “top of mind” with your contacts. And this is precisely what will lead you to more referrals and more business in both the short and long term.
When you invest in a real estate CRM, like IXACT Contact, you’re taking steps to differentiate yourself from your competition. This is because you’re investing in a system with highly effective letters, emails, and marketing campaigns designed for you to send out to your sphere. It’s also because you’re ensuring that you’re keeping in touch effectively, building relationships with your contacts over time, and staying “top of mind” so they don’t forget about you.
If you’ve already signed up for IXACT Contact, you’re on the right path to a highly profitable and successful real estate business. If you haven’t signed up for IXACT’s FREE 5 week trial and are interested in taking your real estate marketing to the net level, click here now to sign up!
Do you agree that too many Realtors seem to “sell themselves” in the same way?
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