One of the most frustrating things ever is when you click on a link in an email or on a website and it's broken! That is the quickest way I know of to get your reader to click right back off your site or delete your email. Before you send out an email with links to a website, check to make sure it works.
Same is true with your website. Check all your links at least once a month to make sure they are still working. Sometimes, websites you may link to change, move, or reconstruct and this causes the page you originally linked to disappear. Not only will working links make your readers happy, but it will help you with google ranking as well.. A good way to repair your website links is to visit Google Webmaster Tools every six months or so and correct all the broken links it gives you!
Read your emails and visit your website and take a look at them the way a buyer or seller would. Does everything look good and work properly? Also, get bold and link the images to somewhere. People want to click on them, so make them link somewhere relevant!
Linking is a great thing and works well to get readers interested in you and what you have to say. Linking makes your information more credible and shows you know what you are talking about!
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