You don’t need to be reminded of the importance of setting goals. It’s critical to achieving the dreams you have for your real estate sales business.
However, many REALTORS® make the mistake of writing down their goals, and then sitting back and relaxing – as if they’re done for the day!
That’s a recipe for failure. As motivational guru Tony Robbins often says, “Never leave the scene of a goal without first making a plan to achieve it.” Otherwise, your chances of success are very slim.
Making that initial plan immediately after setting a goal gets the ball rolling. A plan creates momentum. It tells your mind that this isn’t just a dream. You’re serious about turning your goal into reality.
Your plan doesn’t have to be perfect. At the beginning, it won’t be. Expect to make changes as you journey forward.
Achieve your real estate goals one step at a time
How do you make that initial plan? Once you have set a goal, ask yourself: “What are the little steps I need to take to achieve this objective?”
Let’s say you want to double the effectiveness of your presentations, so you can close more listings. Your initial plan might look something like this:
My Goal: Double the effectiveness of my real estate listing presentations.
• Take a sales presentation course
• Ask for candid feedback from clients and prospects/ your real estate leads
• Survey other successful Realtors for their listing presentation secrets
• Read five good books on sales presentation skills
• Improve my presentation materials
• Do a post-mortem of each presentation I make to learn what’s working and what isn’t
• Build a file of presentation “best practices” that I can quickly review before each presentation
Planning is essential. A goal without a plan is like a cruise ship without a rudder. It may look good. But it’s going nowhere.
A real estate contact management software like IXACT Contact will help you to achieve your goals faster. Why? Because with the software, you’ll be more organized and proactive and as a result have more time to spend taking the necessary steps to attain the goals you’ve set for yourself. As we like to say, “IXACT Contact is like having a personal, highly efficient Personal Assistant by your side, 24 hours a day.”
Sign up for your FREE 5 week trial of IXACT Contact here.
What goal(s) have you been able to achieve recently?