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best resources online for advertising property management services

I am looking for online websites that tailor to property management companies. There is countless websites that generate buy/sell leads for me, but I am not finding very many online resources to post property management information.

Any ideas?

Posted by Craig Bartels on 01/01/2008 09:00 AM

Comments (9)

9 Comments on best resources online for advertising property management services

JAN

2008

Our website, listed on Google, Yahoo, etc., and with an adwords campaign running on Google, gets us the most Owners and prospective tenants from out of town. We get calls constantly. In town, we get the most calls from people seeing our signs, seeing our ads, or just word of mouth.
I realize this isn't what you asked for, but I haven't found any online places to list our services that I really thought anyone would pay any attention to. Our advertised website is best.

JAN

2008

Hello Craig,

One thing that I would suggest is maybe having a seperate website for just rentals. I went to your website, there is so much informaiton that the message is confusing for a renter. Maybe just create a page to capture all your rental properties and then start doing ads just for renters.

To advertise your listings, Craigslist.com is very popular of course. I don't know about in the Indianapolis market, but that would be one good place to start. What is your target market? How about doing some advertsing with your local investor groups

I would rather not pay for a listing service, I would rather pay to advertise on my own rental site. For example, I went to a website, and they wanted $39 for the ad. The problem with that is there will be other listings on that site compeating with mine. i would rather do a $39 adwords campaign to get the leads directed to my site and my site only. You know what I mean?

Hope that helps,

Angela

Angela,

I wasn't specific I guess in what I am looking for...I am actually looking for areas to advertise my property management services(finding clients that need me to rent their homes for them), not rentals I have for rent. I get 20-30 leads per day off all my websites and advertising for people looking at rentals in the area...

I advertise on Craig's list, and about 20 other resources online. I spend about 1k/month in rental advertising online right now, not counting my buyer and seller leads...

Regarding my main website, actually it doesn't matter if they find me direclty off my main site, that's not how I get most of my leads on my site. I utilize www.hittail.com,(highly recommend you read this, it has made me tons of $$$ from organic searching positioning) and by following this way of thinking, people never find me directly on my main page, they find me from organic searches they do.

We are #1 on the organic search on yahoo.com for "indianapolis homes for rent"

We are #1 on the organic search on yahoo.com for "Indianapolis rent to buy homes"

We are # 1 on organic search on yahoo.com for "house rentals"

There is literally hundreds of these type of searches that we are #1 on organic searching....this has taken a lot of time and a lot of knowledge(and the help of hittail.com)..

Notice each of these searche go DIRECTLY to the page I want them on, to fill out a simple form for more information. NO need to actually go through my website finding the info..

Also, check this out, I forward one of my domains to my advertising on rentalhouses.com...www.rentindynow.com This way, I give out this simple address and people get the most up to date list of homes I have for rent..

Okay, I got off on a tangent, but yes, I get plenty of rental leads, I want more property management client leads! I have started a google adwords campaign, but want more. Right now, we are averaging 2-3 brand new property managent clients a week, but for me to meet my end of year goal, I need about 1 new property management client PER DAY!

For example, take a look at where we are on these searches, and click on the links...the links take people to a page that they enter info in and then I email them a link to the 30-50 homes we have for rent at any one time. I get 5-8 FREE organic leads each day with this technique.

Oh! I understand now....

The way I plan on doing it (just got started , so I don't know if it will work or not) is focusing on out of state investors, landlords that are tired of tenants but want to keep their investments, people who can not sell their home and want to keep the equity to rent instead of giving away the equity.

That is just for residential for the most part. I'm apart of a couple real estate investor networks, so I think I will have that area covered. I also run my own Cashflow Club (www.RatRaceClub.com) NOT that I do it to find business, but I won't turn down a client either. We have alot of first time investors and will be offering propert management services for them. (if they want, I don't sell at my club meetings).

If you have been only doing property management for single families, maybe it is it time start looking for condo associations, strip malls or something.

I'm in Cincinnati, use to live in Carmel & Geist. Of course there are all the relcoation / military folks over at the fort that buy a VA home and then get orders to leave. Many of them are buying at 102% of the mortgage and might want to keep their house because they just bought (I know, it happened to us in Indy). Maybe target some of the areas around the area for home owners?

JAN

2008

I offer anyone that would like to try a new site a free trial for posting rentals. All listings entered will automatically also post to www.Vast.com, www.googlebase.com, and www.oodle.com. It will soon also upload to www.HotPads.com as well. It also has a feature to take the data and quickly, with a few keystrokes, upload all photos and data to www.Craigslist.net which needs to done every seven days.

The site was designed for my business, www.HomePointe.com which manages over 2000 units. The site also has reports which will act as your vacancy list and other reports are being developed and will be online in a few weeks. The user dashboard tracks all hit activity and the user can upload their rental agreement and logo in their master account so that they will appear in each listing. Rental prospects can email, call, or link over directly to your website, which will help your sites ranking. The site is live and will be fully functional as far as the reports this spring. it works for HomePointe and we rent over 50 homes every month!

The site will also attract landlords that are looking for a property manager.

Email me to get a free log in and I will email you your log in plus a user manual. In the spring the pricing will be $29/mo for one listing or $99/mo for unlimited listings. The site address is www.NetRent.com . You can reach me at rmachado@NetRent.com to get your free account.

JAN

2008

I'm having GREAT SUCCESS using postlets (www.postlets.com) and posting on our local CL. I put my property management website link in the description of the property. I post a different property early in the day and can re-post the same property within 4 days....I've rent 3 homes in the hard-to-rent winter season DIRECTLY from this process.

I've gotten a property management client who was going to try to lease his home himself until he saw my marketing program, called me and realized I could actually get him MORE rent....

JAN

2008

Hi Craig,

The best advice I could give you for your property management business is to utilize your budget where your perspective clients are. Find a real estate investor association for your area that is associated with a national base, and become a commercial memeber of that association. That should give you a free advertising table where you can hand out flyers and put up banners, meet these individuals one on one and discuss your property managment business to them directly.

Our local one here in Dayton Ohio meets twice a month. Their accronym is GDREIA (Greater Dayton Real Estate Investor Association). They even have their own talk radio segmen on Saturdays with a local talk radio station and get plenty of calls into them. Hope that helps you!

MAR

2008

Hi Craig,

Have you considered, going to you new home sale agents. In our area, new home sale agent do not sell re-sale homes and send-out a lot of business including property management. Just a thought.

Ken

I have biz-card size ads in weekly/bi-weekly pubs that are stuffed into the newspaper holders in most large communities under the mailbox...they can cost anywhere from $45 to $65 per month and the repetition is the key....I also have 2 lines about my services at the bottom of my daily 2-column newspaper ad that features my available rental properties AND has a link to my website from the online version.....Make sure you have listings on the online classifieds - I just learned of YELP!!

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