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We listed this home a couple of years ago.  It was the very first of our brochures taken with the Canon 5D and tilt/shift lens.  I thought I would put the brochure on line for those people interested in Encinitas homes, particularly historic ones.

Historic Encinitas Home

To take that front picture, I climbed up a ladder on to a tree and then stood in the tree.

Encinitas Real Estate

There was certainly a great deal to show in the home.  That living room photo took about 2 hours to shoot, and 3-4 hours to assemble.  Each part of the room had to be taken separately as I had to move the lights around (for example, I separately illuminated the dining room in the back, and you can even see the sunflower in the painting on the far wall).  I made a few mistakes, like not turning on the kitchen light.  The major problem that I had was that I did not set the white balance but left it on automatic.  This meant that different pictures had different balances, and it was tough to adjust those on the computer; this can be seen in color differential on the wall over the fireplace.  We all learn from our mistakes.  It was very nicely decorated and the shooting the home was a pleasure.

John Hokkanen, Encinitas Real Estate

 

3 Comments on Historic Encinitas Home

JAN
01
2008
2 Featured Posts Attended Rain Camp Called Shot Master

Just curious, but I have noticed a lot of your marketing you have posted here shows the list price as a range, in this case 1.5 - 1.7M.  Why is that?  Is that a common way of offering a home for sell in your market?  Why would anyone pay the higher amount if it was available for less (in this case $200K...)?  Do agents list it that way in your MLS?  Do properties ever sell on the higher end of the range?  Anyway, sorry for the 20 questions, I just found this interesting...

ILW

10:40pm • #1
JAN
02
2008
1 Featured Post

Hi Lee,

Great question.  In Southern California, there is a common practice of using a range price.  This was started by Prudential, but has been adopted by many others.  The range price simply says, "If you bring an offer below the bottom of the range, you may not get any response."  The etiquette is: If you bring an offer above the bottom of the range, you are guaranteed a response by a seller.  This is simply a mechanism to get the parties talking.  It doesn't tell the buyer that the bottom of the range is acceptable...it simply says "we won't bother replying to anything below $x."  There are situations when it is better to use the range, and situations where it is better to use the flat price.

JH

12:13am • #2
OCT
03
2008

Mahalo, been trying to figure out the price thing for years. Never understood why I saw 450-600000.00- WHAT

Penny
3:57pm • #3

What does the graphic say?

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John Hokkanen → Encinitas Real Estate

Encinitas, CA

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SurfTheTurf.com

Address: 535 Gardendale Rd, Encinitas, CA, 92024

Office Phone: (760) 942-4242

Cell Phone: (760) 634-0300

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